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ID:31947695
大小:2.39 MB
页数:70页
时间:2019-01-29
《q水厂营销战略研究》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、Packingdrinkingwaterindustryisnotonlyfacingopportunitiesbutalsolacingfiercecompetitionatthesametime.Theindustryneedstofacenotonlypricecompetition.butalsothewatersupply;theynotonlyhavecompetitionamongthedomesticfamousenterprises,butalsohaveacompetitionofsharesamongthelocalbrands.Thispapermainl
2、yfocusesonsolvingthequestionabouttheQWaterworkswhichismainlyproducingpackagingdrinkingwaterinDaqingcityshouldknowhowtosolvetheproblemofmarketingenterpriseitselfinsuchsituations;dealwiththechallengesandopportunitieswiththedevelopmentoftheindustryandmakethemarketingstrategywhichisgoodfortheente
3、rpriseitselftowininthemarket.First.thispaperstatedthetheorybasis,second,thepaperpresemedthebasicsituationofwaterworks,andthird,thepaperraisedtheexistingproblemsoftheQwaten:vorksinthemarketing.ThroughtheanalysisofthemacroenvironmentoftheQwaterworks.industryenvironmentinmicrocosmicenvironmentan
4、dtheSWOTanalysis,thispaperrevealedtheopportunitiesandthreatsthatQwaterworksmustfaceinthemarket.andthenconductedSWOTanalysistotheQwaterworksaccordingtocombiningtheinternaladvantageanddisadvantageoftheenterprise.Onthebasisofanalysisoftheabove?accordingtotheenterprisemarketingobjectives,throught
5、hetargetmarketmarketingstrategyplanning.thispaperfirstsubdividedthemarket÷secondselectedtheQwaterworkstargetmarket.1astpositionedthemarket.Thenthepapermadespecificmarketingmixstrategyincludingproduct.●Abstractprice,place.promotionaccordingtothedevelopmentoftargetmarket;finally,thepaperputlbrw
6、ardthesecuritymeasuresaboutthemarketingstrategywillbecarriedoutinthewaterworks.Keywords:QWaterworks;PackagingDrinkingWater;MarketingStrategy;TargetMarket;MarketingMix一黑龙江大学硕士学位论文目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯⋯⋯⋯⋯?⋯⋯⋯⋯⋯⋯IAbstract⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1V绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1一、研究的背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1二、国内外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3三、主要内容和研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4第一章基本理论概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6第一节概念界定⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.6一、企业战略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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