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1、What’stheimpactof‘E-commerceLaw’ononlinesellers?The‘E-commerceLaw’requirese-commerceoperators(suchasTaobaosellers,PinDuoDuosellers,Wechatsellers,etc.)toregisterasmarketentitiesinaccordancewiththelawandpaytaxesaccordingtolaw.Atthesametime,e-commerceplatformoperators(suchasTaobao,PinDuoDuo,etc
2、.)arerequiredtoreviewtheseller'sidentity,address,contactinformation,administrativelicenseandotherrealinformation,andreporttheidentityinformationandtax-relatedinformationoftheoperatorsintheplatformtothetaxauthorities.Ontheonehand,thee-commercelawstipulatestheseller'sobligationtohandleindustri
3、alandcommercialregistrationandpaytaxesaccordingtolaw.Ontheotherhand,itemphasizestheresponsibilityofsupervisionoftheplatform.SincemostoftheB2Csellershavealreadyappliedforindustrialandcommercialregistrationandtaxregistration,theimpactissmall.C2Cindividualsellersdidnothavetoapplyforindustrialan
4、dcommercialregistrationaccordingtothe‘2014InternetTransactionManagementActs’,therefore,thee-commercelawhasagreaterimpactonthem.WhatisthedifferencebetweenthetaxationtypeofAmoybrandandtraditionalenterprises?Wechosethreecategoriesincludingclothing,beauty,andsnackswhichhavehighpenetrationratesto
5、comparethedifferencebetweenthetaxationtypeoftheAmoybrandandtraditionalretailers,andtheratiooftaxestorevenueandprofits.WefoundthatthetaxtypeandtaxrateforAmoybrandandtraditionalenterprisesarethesame.Amoybranddoesnotcompeteandgrowupusingthetaxadvantage.Therapidgrowthofe-commercebrandisresultedf
6、romthefactthatthee-commerceplatformcanbreakthroughthespaceconstraintstoreachtheuserquickly,andtoobtainuserfeedbackeffectively,andthendevelopproductsthataremorepopularwithusers.Forexample,ThreeSquirrels,establishedin2012,hadarevenuereaching2.894billionyuanduring2017H1,whichwasmorethanthatofLa
7、iYiFen(1.792billionyuan),acompanyfoundedin1999.Forthosewhohavealreadyappliedforindustrialandcommercialregistrationandpaytaxes,webelievethattheimplementationoftheE-commercelawcanregulatethedevelopmentofthee-commerceindustrymoreeffectively,reduceirre