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1、中北大学信息商务学院毕业论文开题报告学生姓名：张越学号：11080342X01学院、系：信息商务学院外语系专业:英语IntertextualityandAdvertising论文题目：Translation互文性及广告翻译指导教师：更亶2015年3月20日毕业论文开题报告1.结合毕业论文情况，根据所查阅的文献资料，撰写2000字左右的文献综述：IIntroductionWitharapiddevelopmentofeconomicglobalization,enterprisesallovertheworldarecompetingtoexpanding
2、theirmarketsharesoverseas,promotingproductsorservices,soastooptimizetheirprofits,therefore,animportantmeanstoachievetheiraimsisadvertisement,anditisself-evidentthatad-translationplaysacriticalroleinsuchapromotionprocess.Accordingtointertextualitytheorists,alltextsareintertextual,
3、andwecanfindoutthetrackofintertextualityineverytext.Becauseoftheuniquecharacteristicsofadvertisementlanguage,awideresearchvisionwillbegainedontranslationstudiesfromtheperspectiveofintertextualitytheory.Asisknowntoall,successfuladvertisementtranslationscanhelptheadvertisementsfulf
4、illthefunctionofpromotingsales.Whethertheadvertisementtranslationsaresuccessfulornotliesinmanyfactors,amongwhichintertextualityisthekeyone・Understandingintertextualitycanmaketranslatorsovercomedifficultiessoastoexcellentlyfulfillthetaskoftranslation.Inthepastfewyears,theadvertisi
5、ngtranslationstudieshadbeenpaidtofullattention,andmanyscholarsandexpertsbelievedthattheadvertisingtranslationstudieshadnopotentialtobeexploredfurthe匸Underthecircumstances,thisthesisprobesintotheadvertisingtranslationfromaperspectiveofintertextuality,andexplorestheapplication,func
6、tionandstrategyofintertextualityduringtheprocessofadvertisingtranslation.Fromthemacroangle,intertextuality,originatingfromtheliterarytheory,provestobeinstrusivetotheadvertisingtranslationwhichdisplayedintertextualreferenceamongsourcelanguageandtargetlanguageaswellastheirculture,a
7、ndhelpsthetranslatortorecognizeandtransfertheintertextualreferencesoastopromotethevaluesystemofthetranslatedadvertisements.Ontheotherhand,fromthemicroangle,intertextualitycanbeusedasakindofapproachtobeappliedwithadvertisingtranslation.ILiteraturereview2.1OverseasresearchesTheinte
8、rtextualitytheoryshouldbeclarifiedfirstl
