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1、硕士学位论文AbstractAsanationalstrategicindustry,thenationaldefensescienceandtechnologyplaysacrucialroleindevelopmentofnationaleconomy,progressoftechnologyandrenovationofscience.Itsprogresshasanimportancebearingonnationallongtermdevelopmentandsecurity.Thereformof
2、market-orientedeconomysystemandgovernmentagencies,adjustmenttonationalmilitarypolicy,andencouraging,supporting&guidingthenon-publiceconomiestotakepartintheconstructionofnationaldefensescienceandtechnology,allthesefactorspushthemilitaryindustrialenterpriseto
3、diversifiedinvestment,soastoacceleratethetwo-waytransformationbetweencivilianandmilitarytechnology.Now,themilitaryindustrialenterpriseisfacingnewopportunitiesandthreats,asoneofsuchlargeenterprise,howtoseizethoseopportunitiesandavoidthreats,howtofullyplayits
4、ownadvantagesandovercomeshortcomingstotakeafavorableplaceincompetitionarecurrenturgentproblemstobesolvedforJiangnanMachinery(Group)Co.Ltd.Thepaperappliedrelevanttheoryofstrategicadministrationandenterprisegrow-uptheoryandconfirmedopportunitiesandthreatsbyan
5、alyzestheoutside&insideenvironmentofcompanyandsituationofindustriescompetition,foundoutadvantagesandshortcomingsexistedinside.Thepaperputforwardthatdensitygrow-upstrategybeimplementedonmilitaryproducts,diversifiedstrategybeimplementedoncivilianproductsandwi
6、thdrawstrategybeimplementedonthoseindustriesandproductsthatnotinlinewithlongtermdevelopmenttargetofcompany.Inaccordancewiththeideaof“Basingonmilitaryproducts,developingcivilianproduct”,andtheideasof“Expandtheplatformtoextendtheproductseries,Fosterthepillart
7、omakestringerandpowerful,Optimizethestructuretodiversifypropertyright,Strengtheninnovationanddevelopinharmony”,thecompanyfocusobjectivesonthemilitaryproductsatpresent,aroundparticularusergroup,providebetterandhigherefficientservicetospecificbranchesofarmsof
8、Chinesearmy.Relyingon“developingcivilianproducts”,thecompanyfosteredanddevelopedon2-3kindsofcivilianproductsespeciallytoimplementthesecondphaseofdevelopmentbyutilizingsuperiorresourcessuchascompany’smi
