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1、硕士学位论文AbstractAsanationalstrategicindustry,thenationaldefensescienceandtechnologyplaysacrucialroleindevelopmentofnationaleconomy,progressoftechnologyandrenovationofscience.Itsprogresshasanimportancebearingonnationallongtermdevelopmentandsecurity.Thereformofmarket-orientedeconomysysteman
2、dgovernmentagencies,adjustmenttonationalmilitarypolicy,andencouraging,supporting&guidingthenon-publiceconomiestotakepartintheconstructionofnationaldefensescienceandtechnology,allthesefactorspushthemilitaryindustrialenterprisetodiversifiedinvestment,soastoacceleratethetwo-waytransformati
3、onbetweencivilianandmilitarytechnology.Now,themilitaryindustrialenterpriseisfacingnewopportunitiesandthreats,asoneofsuchlargeenterprise,howtoseizethoseopportunitiesandavoidthreats,howtofullyplayitsownadvantagesandovercomeshortcomingstotakeafavorableplaceincompetitionarecurrenturgentprob
4、lemstobesolvedforJiangnanMachinery(Group)Co.Ltd.Thepaperappliedrelevanttheoryofstrategicadministrationandenterprisegrow-uptheoryandconfirmedopportunitiesandthreatsbyanalyzestheoutside&insideenvironmentofcompanyandsituationofindustriescompetition,foundoutadvantagesandshortcomingsexistedi
5、nside.Thepaperputforwardthatdensitygrow-upstrategybeimplementedonmilitaryproducts,diversifiedstrategybeimplementedoncivilianproductsandwithdrawstrategybeimplementedonthoseindustriesandproductsthatnotinlinewithlongtermdevelopmenttargetofcompany.Inaccordancewiththeideaof“Basingonmilitaryp
6、roducts,developingcivilianproduct”,andtheideasof“Expandtheplatformtoextendtheproductseries,Fosterthepillartomakestringerandpowerful,Optimizethestructuretodiversifypropertyright,Strengtheninnovationanddevelopinharmony”,thecompanyfocusobjectivesonthemilitaryproductsatpresent,aroundparticu
7、larusergroup,providebetterandhigherefficientservicetospecificbranchesofarmsofChinesearmy.Relyingon“developingcivilianproducts”,thecompanyfosteredanddevelopedon2-3kindsofcivilianproductsespeciallytoimplementthesecondphaseofdevelopmentbyutilizingsuperiorresourcessuchascompany’smi
