峰峰集团有限公司发展战略研究

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1、2006年5月AbstraetCoalisoneofprimaryenergyresourcesforthedevelopmentoftheworld．Inchina．thepereentageofcoalutilizationinenergyuseisupto70％．Therefore，coalindustryisoneofpillarindustriesofournation．FengfcngGroupCo．，Ltd，alarge-sizedstateownedcorporationwithne

2、arlyfiflyyears’history,ismainlyengagingincoalmining．Atpresent,ascoalresourcesaredecreasingandpitsareagedinmine．therearesomedifficultiesinthecorporation’soperationanddevelopment．Thepaperisthecomprehensiveanalvsisonthebasisofdeepanderstandingaboutthecorp

3、oratestrategy’sconnotation，usingtheproduct·marketstrategytheory,thestrategicresourcesandnucleusproficiencytheory,valuechaintheoryandPottergenericstrategies，throughthemacroscopic，professional，regionaloutsideenvironmentandresources。industrialbasis。develo

4、pmentcapacityetcinsidefactors．Takealltheseinsideandoutsideresourceconditionsintoconsideration．andmakeSWOTcomprehensiveanalysisonthebasisofenterprise’sfavorablefactors．negativefactors．advantagesanddisadvantages’acknowledgement．Putforwardthepersonalideaa

5、bouttheFengfengGroupCo．．Ltd’smulti-outletindustrialdevelopmentstrategy：totaptheinternallatentpowerofthegroupandcarryoutextemalexpansioninthecoalindustry；andmRkethecoaIbaseindustrystrongerandbigger；tomaketransforrnationoftheenterprisetocontinuetodevelop

6、．andpushforwardthewholebodyoftheenterprisestepbystep，soastostrengthenanddevelopanewbasicindusa-y．Thenformulatetheconcretedevelopmenttargeta．Atthe5aalqetime．refertothesafeguardforcarryingoutthestrategyandpreferentialpoliciesshouldbeaskedfoLFengfengGroup

7、Co．，Ltdshouldatfirstpayattentiontoitspotentialeapacity,andusingownedreSOUrces,includinghumanresources，financialresourcesandadvantagesaboutrawmaterials．etc．0vercomingmRrketdisadvantage．usingtheinside—outsidelinesproductiondistribution。developthemainbusi

8、ness．coalmining．Throughmodesofthepower-coalp001．cokingcontractproductionsystemandstrength—buildingmaterialssystem．searchthemulti—outletdevelopmentstrategYstepbystep．Meanwhile，FengfcngGroupCo．，Ltdalsoshouldputforwardtheinnovationinproper