饮料包装行业SD公司竞争情报系统构建分析

《饮料包装行业SD公司竞争情报系统构建分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、-------AbstractAbstractSDgroupisnowatthestageofpositivebusinessexpanding,whiletheglobaleconomicenvironmentistougher.Insuchsituations,SDgroupdecidedtobuildupaCompetitiveIntelligenceSystemtoimprovethecompany’sstrategicsystemwhichbasedonitsownsituations.Thebasiccompetitiveintelligencet

2、heory,commonmethodologyandlongtermfieldstudyonthetargetcompanyaretakenasthefundamentalsofthisthesis.Throughtheanalysisonitscompetitivenessusingthe“MichaelPorter'sFiveForcesModel”,thepaperholdsthatSDCorp.shouldfocusonthecompetitiveintelligencefromcustomers’,competitors’anditsown.Then

3、eedforbuiltupthecompetitiveintelligencesystembasedonthetheoryofsystemanalysisanddesignarebroughtout,combinedwiththepracticalproblems,themodelofitscompetitiveintelligencesystemhasbeensetup.Thenthedemandmodelandtheconstructionprinciple,process,functionmodule,structuresandothersbasedon

4、ithavebeensetup.Thecompetitiveintelligencesystemisnotatechnologybutalargescalesystem,itshouldbecarriedoutfromtherules®ulations,humanresources,technologiesandotheraspects.KeywordsCompetitiveIntelligenceCompetitiveIntelligenceSystemBeveragePackagingEnterpriseSDCompany-----------II-

5、----------目录目录第1章绪论........................................................................................................................11.1选题背景及意义........................................................................................................11.1.1选题背景...................

6、......................................................................................11.1.2研究意义.........................................................................................................11.2本文研究思路及研究方法...................................................................

7、.....................21.2.1研究思路.........................................................................................................21.2.2研究方法.........................................................................................................21.3本文结构安排......................

8、...................