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1、1.IntroductionInthisinformationage,theaudiovisualproductshaveundertakenthetransmissionofculturebetweendifferentcountries,especiallywhenfilmsandTVprogramsappeared.Sothefilmtranslationbegantocatchtheattentionoftheprofessionandbecamearelevantnewarea.Therearemanytranslationstandardsaboutfil
2、mtranslationswhichmostlyarebasedonNida’sfunctionalequivalencetheory.Amongthestudyoftheseresults,theyalwaysconsidertheoriginalauthor’sopinionorthedirector.Actually,theyignoredaveryimportantfactor-theaudience.Forfilmsaresupposedtotheaudience.Ifaudiencesarenotsatisfiedwiththefilm,thereisno
3、thingmeaningful.Differentfromthecartoon，thecommonalitycannotallowittowaitmanytimes,thedirectorsmustmakehisworksacceptedbyaudienceandmarketsintheshortesttime.Ifnot,eventhemostfantasticworkswouldbeignoredbyallofpeople.Thus,comparedwithotherart,movieismoreakindofpsychology,forifwedon’tgive
4、whataudiencewants,themoviewillbemeaninglessandloseonthemeaningofexistence.Soitismajorpointtostudytheaestheticofaudiencenomatterofthecreationandproductionandpublicationanddistributionofmovie.Themainstudyaspectofaudiovisualtranslationis:dubbingandsubtitling.Asforthetranslationstandard,the
5、rehasageneralagreementontheYanFu’sTriplePrincipleoftranslation:faithfulness,expressiveness,eleganceinChina.Butallstandardarefocusontheauthor’sattention.Accordingtotheviewpointofthereceptionaesthetic,thereaderactuallyisthemostimportantfactorsthatunderstandtherealideaofonebookoressay.Ther
6、eadertothebookisliketheaudiencetothemovie.That’swhywestudytheaudience’spreferencewhenweconsiderthefilmlanguagetranslation.AlmostfilmlanguageisEnglishtranslatedtoChinese.Itconsistsofthetitleandsubtitles,andthelateroneisthefocusofthisdissertation.-14-2.TheBasicIdeasofTranslationStandardWe
7、areagreedthatthecommontranslationstandardistheprinciplesoffaithfulness,expressiveness,eleganceinChina.Wecansaythatallthetranslationstandardshavealmostincommonbutmaybefocusondifferentdetails.Excellenttranslatorshavestudiedthetranslationstandardfrommanyperspectivesformanyyears.Ni
