资源描述：
《paradigm case study examples案例研究范式的例子》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ParadigmCaseStudyExamplesFromFutureEdgeByJoelBarkerParadigmCaseStudy#1:CompactDiscSonyCorporationprovidesagoodexampleofhowseeminglysmallaspectsofaparadigmcanblockthesingleinsightneededtocompleteabreakthrough.ConsiderthestoryofSony'sdevelopmentofthecom
2、pactdisc.Theirresearchanddevelopmentbeganasearlyas1970,butby1976,theystoppedtheirresearch,concludingthatcompactdiscswerenotappropriateformusic. In1979,PhillipsoftheNetherlandsapproachedSonytotalkaboutestablishingaworldstandardforaudioCDs.Sonydidnotadm
3、itthattheyhadlongsinceabandonedtheproject;theyinvitedPhillipstocomeforavisit.TheyallowedPhillipstomaketheirpresentationofinformationfirst.PhillipsrespectfullyacknowledgedthattheJapanesewerefaraheadoftheminresearchanddevelopment,butPhillipsproposedadis
4、csizethatwasaboutone-halfinchlargerindiameterthantoday'sdisc."Wethinkthisisabouttherightsize,"thePhillipsrepresentativesindicated.ThesizepresentedstunnedtheJapaneseresearchers.Why?Becausetheirparadigmwastheconversionofatwelve-inchLPintoatwelve-inchlas
5、erdisc!Theyhadfiguredthatthe12-inchlaserdisccouldholduptoeighteenhoursofmusicenjoyment--buthowwouldoneprogramholdthatmuchmusic?Andatwhatpricewouldoneselleighteenhoursofmusic?$199.95?Nowondertheprojectwasabandoned!Ratherthanworkingundertheparadigmofsiz
6、e,theDutchhadaskedtheconductoroftheBerlinPhilharmonicwhathethoughtwastheproperlengthofarecord?"Ifyoucan'tgetBeethoven'sNinthononeside,itisn'tlongenough,"hereplied.Sony,knownforitswonderfulinnovationandengineering,hadbeenstoppedbypartofaparadigm,thebou
7、ndaryrules.Phillipshadgonepasttheoldparadigmboundariesandsuccessfullyrecreatedtherecordingindustrydistributionmediaasaresult.4AdaptedfromFutureEdge,byJoelArthurBarker;WilliamMorrowandCompany,Inc.,NewYork,1992.ParadigmCaseStudy#2:BreedCorporationThedev
8、elopmentofairbagsinautomobileshasbeenonthedrawingboardsforalmosttwodecades.Oneofthebiggeststumblingblockshasbeentheprohibitivecostinvolvedintheproductionandreplacementoftheairbags.GM,Ford,andChryslerallagreethatthecostisbetween$500and$600--but
