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1、CaseStudyOfKimsoongNameStudentNumberContributionSignature刘佳慧25%暴文婷25%贾睿25%车宇恒25%Index1.BackgroundinformationofKimsoong22.Kimsoongcustomerprofile43.Problem6(1).Cutomerprofiles6(2).Theexcellentofficeworkers6(3).Improvingskills6(4).Cooperation64.Solutions7(1)
2、.Buildinguprelationships7(2).Increasingcustomerloyalty7(3).Drawingupanaccuratebuyerprofile7(4).Encouragingstaffs75.Conclusion91.BackgroundinformationofKimsoongKimsoong,aKoreancarmanufacturer,hasitsEuropeanheadquartersnearParis.Ithasretailsalesfranchisesinm
3、ostEuropeancountrieswhichnotonlysellcarsandmotoraccessoriesbutalsohaveservicingfacilities.Thelargeroutletsalsoofferfast-fittingoftyresandexhausts,anddealinusedcars.OverthelasttenyearsKimsoong,withitsreputationforreliabilityatlowprices,hasbuildupmarketshare
4、atthelowerendofthemarket.Theirbasicmodelsincludemany”extras”whichothermanufacturerschargefor.Kimsoongalsomakeslargedonationstoenvironmentalgroupsandisseenasanorganizationwithasocialconscience.Furthermore,itsR&DDepartmentisdevelopingan“eco-car”whichusesanal
5、ternativepowersource.Thensetourfocusonthewholecarmanufacturingmarket.For2009,globalvehiclesalesremaininthemidstofaprecipitousfall-off,ledbysharpdeclinesinthematuremarketsoftheUnitedStates,WesternEuropeandJapan.Weprojecttotalcarsproducedat51,971,328.In2006t
6、herewere49,886,549passengercarsproducedintheworld,withanincreaseof6.45%overthepreviousyear.Theincreasefor2007wasmoremodest,and2008showedadecline.Analystsfromvariousinstituteshadinfactpeggedtheyear2007astheyearwhichwouldendthe5-yearcycle(2002,2003,2004,2005
7、,2006)ofrecordglobalautosalesworldwide.yearcarsproducedintheworld2009(projection)51,971,328200852,940,559200754,920,317200649,886,549200546,862,978200444,554,268200341,968,666200241,358,394200139,825,888200041,215,653199939,759,847Athirdofallcarsintheworld
8、isproducedintheEuropeanUnion(seechartbelow).Chinabecametheworld’sthird-largestcarmarketin2006,ascarsalesinChinasoaredbynearly40%to4.1millionunits.Chinashouldbecometheworld’ssecond-largestcarmarketby2010,aslow
