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On the principles and strategies of C-E publicity translation based on Skopos theory 英语毕业论文

On the principles and strategies of C-E publicity translation based on Skopos theory 英语毕业论文

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时间：2017-07-11

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1、OntheprinciplesandstrategiesofC-EpublicitytranslationbasedonSkopostheoryIntroductionEversincethe1980s,sincetheadoptionofthereformandopening-uppolicy,Chinahascommunicatedwiththeoutsideworldmorefrequently.MoreandmorescholarsbegantodoresearchesonC-Epublicitytranslation,suchasDingHen

2、gqi,JiaWenbo,etc.Inrecentyears,duetothedeepeningofglobalization,China,asadevelopingsocialistcountry,hasattractedever-increasingattentionoftheworld.NeverbeforehavesomanyforeignersofdifferentcolorsandcreedswantedtoknowmoreaboutChinaandgetintoclosecontactwithChinaandChinesepeople,th

3、uspublicitytranslationinChinasharplyincreasesinquantities,andthequalityofpublicitytranslationhasalsobeenimprovedalot.TheChinese-EnglishpublicitytranslationaimsatmakingChinaknowntotheworld.Thesuccessfultranslationofpublicitymaterialsplaysanimportantroleinexchangesandcommunicationb

4、etweenChinaandotherEnglish-speakingcountries.ItwillleadtoabetterunderstandingofChinaincludingitslonghistory,uniqueandsplendidculture,rapideconomicprogressandwillbehelpfultotheprocessofChina’smodernizationandconnectionwiththeoutsideworld.ThenhowtomakethetranslatedEnglishversioncle

5、arlyunderstoodbyreadersinothercountriesandatthesametimemaintaintheChineseuniqueness?ThispaperwilldealwiththeproblemfromtheperspectiveofSkopostheory,adoptingtranslationstrategiesofdomesticationandforeignization,completetranslationandtranslationvariationandsoon.1.AnoverviewofChines

6、e-EnglishpublicitytranslationThischapterisacomprehensiveresearchonC-Epublicitytranslation.Itfirstoffersananalysisofpublicitytranslationincludingitsdefinition,history,textfeaturesandfunctions.Thenitshowstheachievementsthathavebeenmadeinthisfieldand18revealstheproblemsthatstillexis

7、t.1.1ThedefinitionofpublicitytranslationBeforeweanalyzethepublicitymaterials,weshouldfirstunderstandwhatthepublicitytranslationis.PublicitytranslationinChineseisduiwaixuanchuan(对外宣传),whichmeanstheactivitiesthatcommunicateswithforeignersandintroducesChinatotheoutsideworld.Butthere

8、’snoexactEnglishequivalenceofduiwaixuanc

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