Translation of Commercial Advertisement Based on Skopos Theory 广告专业英语毕业论文

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1、TranslationofCommercialAdvertisementBasedonSkoposTheoryAbstract:Commercialadvertisement’spromotionalfunctionandpurposeleadstoparticularityofcommercialadvertisingtranslation.Inordertorealizeprospectivefunctionandpurposeofcommercialadvertisementtranslation,trans

2、lationthoughtsandtranslationprinciplesofskopostheorywhichiscoretheoryoffunctionaltranslationschoolarediscussedinthepaper.Onthebasisofthis,theauthoralsoexploresguidingprinciples,translationstrategiesandmethodsofcommercialadvertisementtranslation,proposesthatcom

3、mercialadvertisementtranslationmustbebasedonskopostheory,andexpectedpurposeoftranslatedtextshouldberegardedasatoppriority.Thesourcetextneedstobereviewedfromcross-culturalandcrosslanguageperspectivessoastogettranslatedtextwhichmeettheexpectedobjective;Criteriaf

4、orassessingresultsofcommercialadvertisementtranslationarealsogiveninthispaper.Keywords:commercialadvertisement;function;objective;translation;skopos theory in translation1IntroductionCommercialadvertisementreferstobehaviorofintroducingproductorservicethroughce

5、rtainmediaandnon-personnelformattheexpenseofcommodityoperatororserviceprovider.[1]Thepurposeofcommercialadvertisementtranslationisintroducingaproducttoreadersinanotherculture,sothattheyaccepttheproduct.WithChina’sopeningupandeconomicdevelopment,commercialadver

6、tisementtranslationisbecomingmoreandmoreimportant.Itssignificantcommercialpurposedecidesitsparticularity.Commercialadvertisementtranslationisnotonlyabouttransmittingcontent,transmittingemotionismoreimportant,thepurposeistogetreaders’goodimpressiononthecommerci

7、aladvertisementandtheproduct,thusrealizingthepurposeofsalespromotion.2SummaryofSkoposTheoryAsthecoretheoryoffunctionaltranslationschool,skopostheorywasoriginatedinthelate70'softhe20thcenturyinGermany,itisthemostinfluentialandimportantcoretranslationtheoryfromG

8、ermanfunctionalisttranslationtheory.Thetheoryisbasedonbehaviortheoryandcross-culturalcommunicationtheory,advocatingthatanybehaviorhavecertainpurpose,translationisnotanexception,its