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On the principles and strategies of C-E publicity translation based on Skopos theory

On the principles and strategies of C-E publicity translation based on Skopos theory

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页数：18页

时间：2017-07-11

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1、OntheprinciplesandstrategiesofC-EpublicitytranslationbasedonSkopostheoryIntroductionEversincethe1980s,sincetheadoptionofthereformandopening-uppolicy,Chinahascommunicatedwiththeoutsideworldmorefrequently.MoreandmorescholarsbegantodoresearchesonC-Epublicitytranslation,suchasDingHengqi,Jia

2、Wenbo,etc.Inrecentyears,duetothedeepeningofglobalization,China,asadevelopingsocialistcountry,hasattractedever-increasingattentionoftheworld.NeverbeforehavesomanyforeignersofdifferentcolorsandcreedswantedtoknowmoreaboutChinaandgetintoclosecontactwithChinaandChinesepeople,thuspublicitytra

3、nslationinChinasharplyincreasesinquantities,andthequalityofpublicitytranslationhasalsobeenimprovedalot.TheChinese-EnglishpublicitytranslationaimsatmakingChinaknowntotheworld.ThesuccessfultranslationofpublicitymaterialsplaysanimportantroleinexchangesandcommunicationbetweenChinaandotherEn

4、glish-speakingcountries.ItwillleadtoabetterunderstandingofChinaincludingitslonghistory,uniqueandsplendidculture,rapideconomicprogressandwillbehelpfultotheprocessofChina’smodernizationandconnectionwiththeoutsideworld.ThenhowtomakethetranslatedEnglishversionclearlyunderstoodbyreadersinoth

5、ercountriesandatthesametimemaintaintheChineseuniqueness?ThispaperwilldealwiththeproblemfromtheperspectiveofSkopostheory,adoptingtranslationstrategiesofdomesticationandforeignization,completetranslationandtranslationvariationandsoon.1.AnoverviewofChinese-EnglishpublicitytranslationThisch

6、apterisacomprehensiveresearchonC-Epublicitytranslation.Itfirstoffersananalysisofpublicitytranslationincludingitsdefinition,history,textfeaturesandfunctions.Thenitshowstheachievementsthathavebeenmadeinthisfieldand18revealstheproblemsthatstillexist.1.1ThedefinitionofpublicitytranslationBe

7、foreweanalyzethepublicitymaterials,weshouldfirstunderstandwhatthepublicitytranslationis.PublicitytranslationinChineseisduiwaixuanchuan(对外宣传),whichmeanstheactivitiesthatcommunicateswithforeignersandintroducesChinatotheoutsideworld.Butthere’snoexactEnglishequivalenceofduiwaixuanc

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