Translation of Puns in English Advertisements 英语专业毕业论文

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1、ContentsAcknowledgements........................................................................................................iAbstract…....................................................................................................................iiAbstract(Chinese)…...............

2、....................................................................................iiiIntroduction……………………………………………………………….……….....1ChapteroneClassificationofPunsintheFieldofEnglishAdvertisements……………31.1Homophone…..........................................................................

3、.............................31.2Homograph…………………………………………………………………………..........41.3Parodypuns…………………………………………………………..........................5ChapterTwoPrinciplesofTranslationofPunsinEnglishAdvertisements…………....62.1Noveltyintermsofcommerce…………………………......................................

4、...62.2Flexibilityintermsoflanguage….......................................................................................72.3Acceptabilityintermsofculturaldifferences…………………….............................7ChapterThreeTranslationSkillsofPunsinEnglishAdvertisements.........................

5、...83.1Respectivetranslation.............................................................................................83.2Borrowingtranslation.............................................................................................93.3Compensationtranslation........................

6、..............................................................123.4Correspondingtranslation………………………………………………………………..133.5Chinesefour-letterstructuretranslation…………………………………………………...14Conclusion............................................................................…..................

7、................16Notes.........................................................…...............................................................17Bibliography………………………………………………………............................1818IntroductionThepunshavebeenappliedmuchinthefieldofEngli