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1、题目：EuphemismExpressioninBusinessNegotiation院（系）：外语学院专业年级：英语2012级姓名：马德虎学号：201204010203EuphemismExpressioninBusinessNegotiationFirstofall,let`sstartbyeuphemism.Myunderstandingofthiswordisapoliteandcourteousexpressionwhichismostlyusedtorefertothingsthatpeoplemayfindupsettingore
2、mbarrassingtotalkabout,forexample,sex,thehumanbody,ordeath.Inourdailylife,wealwayssaysomeoneisinearly“retirement”insteadoflayoffs.Bothofthemembodythesamemeaning,butthepreviousoneismorepoliteandmakingpeoplefeelmorecomfortable.Nowadays,euphemismiscommonlyusedinbusinessnegotiat
3、ionanditbecomesoneofthemosteffectivewayforpeopletoconveytheirfinancialideassuccessfully.Sohavingagoodcommandofusingeuphemisminbusinessnegotiationhasbecomeamustforagoodnegotiatoranditcanbeadecisivefactortothesuccessofaimportantnegotiationinsomedegree.Herecomestheproblem:inwha
4、twaycanweuseeuphemismfluentlyinthecourseofbusinessnegotiation?Honestlyspeaking,thereisnoshortcuttoarrivethisbutgraspingsometipsandlanguagerules.I`llanalyzeitbitbybit.Asweallknow,Englishisawidelyusedandinternationallanguageanditisalsoaimportanttoolforforeignbusinessnegotiatio
5、n.Inordertoavoidthemisunderstandingandmistakeswhenusingtheirownlanguage,thenegotiatingtwosidesareinclinedtouseEnglishasacarrierandadjudicationstandards.Therefore,intheprocessofintenseandvitalnegotiations,inordertoachievethe“win-win”results,wemustattachmuchmoreimportanceonthe
6、Englishexpressionsandeffectivewaysofnegotiatingcomparingwithothernegotiators`abilitysuchaseloquentandknowledgeableinthefieldofnegotiation.Next,Iwanttolistseveraltypicalexamplesabouttheapplicationofeuphemisminbusinessnegotiation.Forexample,(1)unfortunatelywecannotmeetyourneed
7、sbecauseyoufailedtosendyourcheck.Thewordshowsatoneofalittlerudenessanddirectness.Itisratherabruptandpeoplewillabsolutelygetupsetanduncomfortable.Howaboutinthisway:weshouldbegladtomeetyourneedsassoonaswereceiveyourcheck.Theuseofeuphemismmakestheconversationinamorepolitewayand
8、avoidingunwillingness.Itemphasizesthesakeofmoreforeachother,callingforother
