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1、EuphemisminBusinessEnglish[Abstract]ModernEnglishspeech,whilenotalways,issupposedtobeuncommonlyfrank.Euphemismsareculturalphenomenaaswellaslinguisticconcepts.Itisdeeplyrootedinsociallifeandhasagreatinfluenceonsocialcommunications.Euphemismhasbecomepartofthegenerallanguage
2、,shapingthecontextinwhichitisused.Asalinguisticconcept,euphemismhasfastwowcloserelationshipswiththewesternculture,anditreflectsthelifeandvaluesofEnglishpeopleandtheirhistory.[Keywords]euphemisms,business,communication1.IntroductionHumanbeingsrelyonsymbolstoconstructtheiri
3、ndividualperceptionsoftheexteriorworld.Languageitselfresultsastheindividualsneedtocommunicatewiththeirgrouptheirrealitieswithintheconfinesofasetcodeunderstoodbyeachmemberofthegroup.Whenconductingthesocialcommunications,accordingtothenpoliteprinciple,peoplealwayssomeimplic
4、itandelegantexpressionstoreplacethosethatareviolentandvulgar.Inaknowledge-driveneconomy,likethatofthe21stcentury,artifactsofwrittenandspokencommunication(i.e.,texts,inageneralsense)haveacquiredimportanceasaformofcapital.Organizationsarealsointhebusinessofproducingandbroke
5、ringinformation.Theyusetextstointeractwithclients,withgovernmentinstitutions,andwithotherorganizations.Often,thesetextsactasrhetoricalproxiesforindividuals,organizations,orotherconstituencieswhomaybephysicallyabsent.Yet,unlikepeople,textsareresistanttochangeandthedamageth
6、attheymaycausetobusinessrelationshipscanbedifficulttoundo.EuphemismisasociolinguisticphenomenonwithawideapplicationinEnglishlanguage.AccordingtoLiliaBorlongan-Alvarez,inanarticleentitled“Thetroublewithbusinessgobbledygook”forthePhilippineDailyInquirer(20March2010)“[T]hecu
7、rrentglobalfinancialcrisiswhichhasledtothemassfiringofemployeeshasspawnedpopulareuphemismswhichbothgovernmentandprivateorganizationsfindconvenienttousetoprotectthelatterfromembarrassmentorlegalaction”.2EuphemismsNeilPostmaninhisbook,CrazyTalkStupidTalk,suggeststhataeuphem
8、ismisanexaltedtermusedinplaceofadown-to-earthterm,or“anattempttogiveprettiertermtoanuglierrealit
