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1、EuphemisminBusinessEnglish[Abstract]ModernEnglishspeech,whilenotalways,issupposedtobeuncommonlyfrank.Euphemismsareculturalphenomenaaswellaslinguisticconcepts.Itisdeeplyrootedinsociallifeandhasagreatinfluenceonsocialcommunications.Euphemismhasbecomepart
2、ofthegenerallanguage,shapingthecontextinwhichitisused.Asalinguisticconcept,euphemismhasfastwowcloserelationshipswiththewesternculture,anditreflectsthelifeandvaluesofEnglishpeopleandtheirhistory.[Keywords]euphemisms,business,communication1.IntroductionH
3、umanbeingsrelyonsymbolstoconstructtheirindividualperceptionsoftheexteriorworld.Languageitselfresultsastheindividualsneedtocommunicatewiththeirgrouptheirrealitieswithintheconfinesofasetcodeunderstoodbyeachmemberofthegroup.Whenconductingthesocialcommunic
4、ations,accordingtothenpoliteprinciple,peoplealwayssomeimplicitandelegantexpressionstoreplacethosethatareviolentandvulgar.Inaknowledge-driveneconomy,likethatofthe21stcentury,artifactsofwrittenandspokencommunication(i.e.,texts,inageneralsense)haveacquire
5、dimportanceasaformofcapital.Organizationsarealsointhebusinessofproducingandbrokeringinformation.Theyusetextstointeractwithclients,withgovernmentinstitutions,andwithotherorganizations.Often,thesetextsactasrhetoricalproxiesforindividuals,organizations,or
6、otherconstituencieswhomaybephysicallyabsent.Yet,unlikepeople,textsareresistanttochangeandthedamagethattheymaycausetobusinessrelationshipscanbedifficulttoundo.EuphemismisasociolinguisticphenomenonwithawideapplicationinEnglishlanguage.AccordingtoLiliaBor
7、longan-Alvarez,inanarticleentitled“Thetroublewithbusinessgobbledygook”forthePhilippineDailyInquirer(20March2010)“[T]hecurrentglobalfinancialcrisiswhichhasledtothemassfiringofemployeeshasspawnedpopulareuphemismswhichbothgovernmentandprivateorganizations
8、findconvenienttousetoprotectthelatterfromembarrassmentorlegalaction”.2EuphemismsNeilPostmaninhisbook,CrazyTalkStupidTalk,suggeststhataeuphemismisanexaltedtermusedinplaceofadown-to-earthterm,or“anattempttogiveprettiertermtoanuglierrealit