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1、TheimportanceofEnglishinbusinessnegotiationAbstractWithincreasingeconomicdevelopmentandinternationaltradeactivities,internationalbusinessnegotiationisgraduallyincreasingimportanceofbusinessEnglishhasbecomeincreasinglyevidentinthecontextofthedevelopmentofglobalization
2、.Theincreasingcross-borderbusinessactivitiesBusinessEnglishisalsoincreasinglybypeoplewideattention.Asweallknow,theinternationaltradeexchangesbecomemorefrequent,thebreadthanddepthoftheexchangealsocontinuestoexpand.Businessnegotiationisthemostimportantcommercecenterlin
3、k.However,duetoplayerssubjecttonegotiationvalues,waysofthinking,culturaldifferencesandotherrestrictionsresultingintheirdemeanorandnegotiationmethodsvary.Sonegotiatorsshouldpayfullattentiontotheimpactofdifferentnationalandculturalenvironmentfornegotiations.Things’infl
4、uenceisoftencausedbybothinternalandexternalresults,andinthispaperthefactorsofbothinternalandexternaltradebyanalyzingtheimpact.UnderthepresentsituationafterChina'saccessiontotheWTO,Chinamadeanumberofforeignworkersspecificrequirements.KeywordsBusinessnegotiations;Cross
5、-culturalStrategy;economicdevelopment;theimportanceofEnglish;0.IntroductionIncross-culturalnegotiations,thedifferentgeographical,ethnic,culturaldifferenceswillaffectthethinkingofthosenegotiations,thenegotiationstyleandbehavior,thusaffectingtheentirenegotiationprocess
6、.Therefore,toengageinbusinessactivities,especiallyforthecross-borderbusinessactivitiesmustunderstandandmasterthelinksbetweendifferentculturesanddifferences.Howtomakeandreceiveeachother'sconditionisrequiredforeachbusinessactivitybyamasterofthearttechniques.Businessneg
7、otiations,aspecialmodeofinterpersonalcommunication,necessarilymeansassociatedwithdifferentregions,differentnationalities,differentsocialculture.Cross-culturalnegotiationappears.Beforenegotiations,wemustknowtheimpactofculturaldifferences.Onlytofacethegoaltomakeapositi
8、veimpactcometrue.目录TheimportanceofEnglishinbusinessnegotiation1Abstract1Keywords10.Introduction21.Conceptofbusinessnegotiation31.1T
