flexcold lop evaporator sales training

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1、FLEXCOLDLowCostEvaporatorSalesTrainingChris.WangJuan.20,2009ContentsProjectBackgroundNewFlexcoldProductFeaturesCompetitorsAnalysisSalesToolsandStrategyProjectBackgroundEvaporatorMarketInformationHeatcraft’sEvaporatorSalesAnalysisProductRangeDefinitionMarketAttractiveness-Opportunity20082

2、0092010201120122013MarketGrowthRate-Evaporator13%13%13%13%13%13%MarketSize–lowprofile(RMB)125M141M160M180M204M230MMarketSize–lowprofile(Units)50,00056,50054,00063,84572,14592,122MarketSizeSegmentsGrowthRatesSmall/MedSupermarket12%ConvenientStore13%MNCSupermarket19%LargeDomestic15%Domest

3、icChain7%MNCChain18%ColdStorage17%Source:BainStudySource:Interviewwithcustomer&estimationbasedonsegmentgrowthratesStrategicFitandImportanceEvaporatormarketisdominatedbylocallowcostproductLocalcompetitorscreatingreputationinthemarketbasedonlowpricestrategyHeatcraftcanquicklyobtainmarketsh

4、arebyofferingareliablelowcostproductMarketwillappreciatelowcost&qualityproductmadebyreputablecompanySalesBreakdownProductRangeDefinitionProductRangeDefinitionProductRangeDefinitionConclusionCapacityrange:MT1~10KwLT1~5KwFanMotor:300mmDia.Shaded-poleMotor(differentiatedfrom9000series)FanQt

5、y:1~4FanCoilDesign:Usingcurrent9000seriesdesignNewFlexcoldProductFeaturesRangesMotorShaded-PoleMotorCost-EffectiveDifferentiatedfrom9000CabinetAl-AlloywithlessthicknesstogetcostdownwhilenotaffectingperformanceWithoutpaintingonlyplateALwithmembranetopreventscratchingNewFlexcoldProductFeat

6、uresCoilDesignFinPattern:31.75*27.5mmCopperTube:3/8’’withinner-groovedFinFilm:Sine-WavefilmtechnologyCircuiting:OptimizedElectricalConnectionWithCostEffectiveterminalsWithGroundlineMotorPre-wiredCompetitorsAnalysisProductRangeComparisonProductOutlookComparisonProductConfigurationComparis

7、onPerformanceComparisonPricingComparisonProductRangeComparisonProductOutlookComparisonProductConfigurationComparison@Staggeredtubearrangementishigherefficientthanin-linearrangement@Sine-waveALfilm’sheatexchangeefficiencyishigherthanplatefilm@Thecoilheightistoohighcompared