外贸函电introduction

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1、IntroductionofBusinesscorrespondenceUnitOneLecturer：TangMengmengAims&requirementsToenableEnglishmajorstomastertheprinciplesofbusinessletterwritingToenableE.M.toknowthestructureofbusinessletterToenableE.M.toknowthelayoutofthebusinessletter.ToenableE.M.toknowtheenvelopeaddressingoftheb

2、usinessletterPrinciplestokeepinmindBusinesswritingisdifferentWritingforabusinessaudienceisusuallyquitedifferentthanwritinginthehumanities,socialsciences,orotheracademicdisciplines.Businesswritingstrivestobecrispandsuccinctratherthanevocativeorcreative;itstressesspecificityandaccuracy

3、.Thisdistinctiondoesnotmakebusinesswritingsuperiororinferiortootherstyles.Rather,itreflectstheuniquepurposeandconsiderationsinvolvedwhenwritinginabusinesscontext.Whenyouwriteabusinessdocument,youmustassumethatyouraudiencehaslimitedtimeinwhichtoreaditandislikelytoskim.Yourreadershavea

4、ninterestinwhatyousayinsofarasitaffectstheirworkingworld.Theywanttoknowthe"bottomline":thepointyouaremakingaboutasituationorproblemandhowtheyshouldrespond.Businesswritingvariesfromtheconversationalstyleoftenfoundinemailmessagestothemoreformal,legalisticstylefoundincontracts.Astylebet

5、weenthesetwoextremesisappropriateforthemajorityofmemos,emails,andletters.Writingthatistooformalcanalienatereaders,andanattempttobeoverlycasualmaycomeacrossasinsincereorunprofessional.Inbusinesswriting,asinallwriting,youmustknowyouraudience.Inmostcases,thebusinessletterwillbethefirsti

6、mpressionthatyoumakeonsomeone.Thoughbusinesswritinghasbecomelessformalovertime,youshouldstilltakegreatcarethatyourletter'scontentisclearandthatyouhaveproofreaditcarefully.课程简介本课程是国际贸易专业高年级的核心业务课程之一，是一门将英语与外贸业务相结合的课程。通过介绍外贸实务中各种英文业务函件，电传和传真以及其它方式的写作格式，商业术语和各种不同的表达方法，并通过介绍对外贸易各环节的具体做法，

7、使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力本课程的目的是学习外贸业务书信的标准格式，了解通过哪些途径来发展新客户，开拓新市场，如何进行询购某商品，怎样报盘和还盘，怎样灵活运用付款方式，如何做到重合同守信用，怎样去审查信用证，做到不出差错，在理赔和索赔中做到有理有利有节；学会拟写信函和电传传真的写作技巧。学习内容：本课程主要学习信例，大量学习外贸实务基本环节中有代表性的信例。外贸实务基本环节有：建立业务关系和资信调查、询盘、报盘和报价、还盘、订单，履行订单、支付、包装和运输、信用证的修改和展期、索

8、赔和解决索赔等。学习方法