资源描述：
《对外贸易函电教程-Unit1.1 Introduction课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、EnglishforInternationalBusinessCommunicationUnitOne:BusinessLettersI.CourseDescriptionII.CourseAssessmentIII.TheIntroductiontotheLetterWritingI.CourseDescription:Thecourseisdesignedtohelpyouprepareforyourprospectiveroleinbusinesscommunication,especiallyinChina’sinternationaltrade.Specifictypesofc
2、ommunication,letters,e-mailsandsoonaresomeoftheareastobeincluded.Throughthestudyofthiscourse,youarerequiredtobeabletowritegoodbusinesslettersande-mailsandtoreadanddraftdocumentsrelatedtobusinessandtohaveabriefknowledgeofhowatransactionoftradeisdone.II.CourseAssessment:1.50%ofthecoursemarkwillbeba
3、sedonassignmentsand50%ontermexam.2.Allprojectswillbeevaluatedfor1)meetingthepsychologicalinformativegoalsofthetypeofcorrespondence,2)correctness(spelling,grammar,structure)andappearance(layout,arrangement).III.TheIntroductiontotheLetterWriting:I)Essentialsofletter-writing:Therearecertainessential
4、qualitiesofbusinessletters,whichcanbesummedupinABC.Aisforaccuracy(exactnessorcorrectness).Accuracyisveryimportantbecausethepersonyouarewritingtodoesnot,inallprobability,knowyou,norislikelytobefamiliarwiththecircumstancesthatcausedyoutowrite.Therefore,beasspecificaspossible,givingallthepertinent/r
5、elevant/informationasaccuratelyasyoucaninyourlettertohim.Herearesomesentencesthatcouldbefoundinquiteanumberofbusinessletters.Wehaveestablishedtraderelationswithmanycompanies.Wehaveestablishedtraderelationswithmorethan20countries.2.Wespecializeingarments.Wespecializeinmanufacturinggarmentsforbothm
6、enandwomen.3.Ourcompanyproducesallkindsofshoes.Ourcompanyproducesvariouskindsofshoes.I)Essentialsofletter-writing:Bisforbrevity(shortness).Youcantakeitforgrantedthatthepersonyouarewritingtohasn’ttimetowadethroughalongletter.Ifhereceivesalongletter,hewillprobablyslipitatthebottomofhispileofincomin
7、gmail,withthethoughtthathe’llreaditwhenhehasmoretime.Atthesametime,ifhereceivesalongletter,hewillnotknowwhatthemostimportantthingyouwanttosayisandhewillnotknowwhathecandotoit.Therefore,asageneralrule,youcannotuseanywas
