资源描述：
《《国贸函电》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Chapter4 LettersforEstablishingBusinessRelationsVocabularycatalogueliterature宣传品、说明书的总称catalogue(descriptive/illustrated)目录pamphletbrochurebooklet小册子samplebook/sample-cuttingbook样品本instructionbook（机器）操作指南operationbook（产品）使用说明leaflet广告单宣传单Certificateinsp
2、ectioncertificate检验证明书certificateofquality品质证明书analysiscertificate分析证明书certificateofinsurance保险证明书certificateoforigin原产地证明书certificateoftransfer转让证明书patentcertificate专利证WaysofSeekingClientsAbroad1.UsingDirectoriesofvariouscountriesandregions2.Throughint
3、roductionoronrecommendationfromEmbassies,Consulates(领事馆）,foreignexchangebanks3.Throughintroductionfromsalesagentsabroad4.Askingoldclientsorfriendsincommercialcirclestomakeintroduction5.Placingadvertisementsinnewspaper,T.V.ormagazines6.AskinglocalChamber
4、ofCommerce（当地商会）toprovidehelp7.ThroughtheworkofaBranchOfficeorrepresentativeabroad8.Sendingresponsiblepersonnelabroadforbusinesstalks9.ThroughinternetHowtoestablishabusinessrelationship?ThepurposeofyourletterThenatureofyourcompany’sbusiness:agent,export
5、er,importer,ormanufacturer,andyourcommercialstanding.Asanexporter,youshoulddescribeemphaticallythequalityofyourproducts.Ifavailable,abriefintroductiontoyourcompany,yourcatalogue,pricelistetc.shouldbeenclosed.Asanimporter,whatcommoditiesyouwanttobuyandse
6、llandyoursalespotentialaswell.Yourtermsoftransaction,termsofpaymentetc.SpecimenlettersDearSirs,WehaveyournameandaddressfromthecommercialCounsellor’sofficeoftheChineseEmbassyinGhana.Wewishtoinformyouthatwespecializeinchemicals,andshallbepleasedtoenterint
7、otraderelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificenquiries.Busi
8、nessbetweenuswillbeconcludedonthebasisofshippingqualityandweightwhiletestingandinspectionwillbemadebytheShanghaiCommodityinspectionBureaupriortoshipment.Necessarycertificatesinregardtothequalityandquantityoftheshipmentwill,ofcour
