外贸函电课件.ppt

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1、unit1businessletterwritingPrinciplesofgoodcommunicationSevenCsLayoutofbusinesslettersPartsofbusinesslettersStylesofbusinesslettersAddressingenvelopesPrinciplesofgoodcommunicationConsideration1.you-attitudeorI/weattitudeIwritetosendmycongratulations.Congratulationstoyouonyourpromotion.2.positiv

2、eapproachornegativeapproachWewon’tbeabletosendyouthebrochurethismonth.Wewillsendyouthebrochurenextmonth.ClarityIamwritingtoapplyforadmissiontoyouruniversity.Iamwritingtoapplyforadmissiontothegraduateschoolofyouruniversityinthespringof1999.Thel/cmustreachusforarrangingshipmentnotlaterthan8Octob

3、er.Thel/cmustreachusnotlaterthan8Octoberforarrangingshipment.Courtesy(notmerepoliteness,besincereandtactful)ThankyouforyourletterofJuly23,1999.Yourletterisnotclearatall.Ican’tunderstandit.IfIunderstandyourlettercorrectly…(tactful)缩写：除了少数国际商业界确认的缩写，如CIF、FOB等外，应尽量避免使用缩写，尤其是机构或组织名称，最好写出它的全部字母。数字：

4、不同国家的人对某些数字的表达方式不一样，例如：英、美两国对billion的理解不一样。所以最安全的办法是数字和文字同时使用，例如：$10575.9(tenthousandfivehundredandseventy-fivedollars,ninetycents.)介词：数字前如果要用介词必须十分小心。例如：Thepricehasbeenincreasedto$20.（到）Thepricehasbeenincreasedby$20.（了）Thepricehasbeenincreasedfrom$20.（从）Principlesofgoodcommunicationconcisenes

5、s（简洁）webeguntoexportourmachinetocountriesabroad.IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule.IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.Concreteness（具体）Wewishtoconfirmourtelegramyesterday.Wewishtoconfirmourtelegr

6、amofmarch29,1999.ThebrakescanstopacarwithinashortdistanceTheseGoodsonpowerbrakescanstopa2-toncarwithin24feet.correctnesscompleteness5个“W”:who,what,when,where,why/howpartsofbusinessletterletterhead商业信函的信头通常印在信笺上端中间，包括发信人的公司行号名称及地址、电话号码、电报挂号、传真、电传以及经常的业务范围。referenceNo希望对方回复信件时指明原信编号，以便查阅文件。目的是：便

7、于发信的编号归档date日期常见写法：8thmarch,1999或8march,1999march8th,1999或march8,1999insidenameandaddress通常包括对收信人的礼节性的称呼以及收信人的姓名、头衔和地址。地址含：a)门牌号码、街（路）名b)城市c)县、州名及邮政编码d)国名partsofbusinessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理，可在封内地址下一行和称呼上一行加上经办人