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1、经济与管理学院本科毕业论文题目:浅析移动通信企业顾客满意度及其提高途径姓名:学号:班级:专业:市场营销he"governingforthepeople","Nomattertheinterestsofthemasses"conceptunderstandingisnotinplace.Thespecificworktreatswiththedeployment,afewleadingcadrescomplainthatworkistoocomplicated,toomuchresponsibil
2、ity,thepressureistoolarge,toomuchemphasisonthedifficultyofthework.Forexample,noncoalmine内容摘要 在开放与竞争的市场条件下,顾客有了更多的消费选择。伴随着顾客消费经验的积累,顾客的消费观念趋于理性,顾客对产品和服务的要求越来越高。在移动通信行业,随着市场开放程度的提升,企业之间的竞争逐渐加剧,尤其对顾客的争夺更加激烈。顾客满意度是顾客对所购买产品和服务的满意程度的直接反映,企业只有让顾客感到满意,有效提高顾
3、客满意度,才能留住老顾客,开发新顾客,在激烈的市场竞争中立于不败之地。 本文从顾客的角度出发,结合顾客满意度相关理论,阐述了研究顾客满意度的现实意义,分析了移动通信行业的营销特点及影响移动通信运营企业顾客满意的相关因素。最后,提出提高移动通信运营企业顾客满意度的途径。关键词:移动通信企业顾客满意顾客满意度路径he"governingforthepeople","Nomattertheinterestsofthemasses"conceptunderstandingisnotinplace.Th
4、especificworktreatswiththedeployment,afewleadingcadrescomplainthatworkistoocomplicated,toomuchresponsibility,thepressureistoolarge,toomuchemphasisonthedifficultyofthework.Forexample,noncoalmineAbstractInanopenandcompetitivemarketenvironment,customers
5、havemorechoices,accompaniedbytheaccumulationofexperienceinconsumerspending,customerstendtotheconsumerconceptofrationality,customerdemandforproductsandservicesareincreasing.Inthemobilecommunicationsindustry,openasthemarketlevelofascension,aswellasoper
6、ationsinfullswing,graduallyintensifiedcompetitionamongenterprises,competitionforbusinesscustomersbecomemoreintense.Customersatisfactionisthecustomerspurchaseproductsandservices,adirectreflectionofthedegreeofsatisfaction,companieshaveonlysatisfiedcust
7、omers,effectivelyimprovingcustomersatisfactioninordertoretainoldcustomersanddevelopnewcustomers,remaininvincibleinthefiercemarketcompetition.Keywords:mobilecommunicationsenterprisecustomersatisfactioncustomersatisfactionpathhe"governingforthepeople",
8、"Nomattertheinterestsofthemasses"conceptunderstandingisnotinplace.Thespecificworktreatswiththedeployment,afewleadingcadrescomplainthatworkistoocomplicated,toomuchresponsibility,thepressureistoolarge,toomuchemphasisonthedifficultyofthework.Forexample,