资源描述：
《外贸函电unit 5 orders and acknowledgements》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Unit5OrdersandAcknowledgements订货与回复IntroductionAnorderisarequesttosupplyaspecifiedquantityofgoods.Itisanoffertobuy.Itisacommonformofcorrespondenceforobtaininggoodsorservices.Nowmanybuyersuseprintedorderformswhichcontainnamesofcommoditiesandspecifications,quant
2、ity,unitpriceandtotalamount,etc.Whenthesellerreceivesthisorderform,andhecanacceptit,heshouldconfirmhisacceptanceofitimmediately.Thenthesellerandbuyersignthecontract.Theessentialqualitiesofanorderareaccuracyandclarity.Anorderoranorder-lettershould:Includefullde
3、tailsofdescription,quantitiesandpricesandquotearticlenumbers,ifany.Statemodeofpacking,portofdestinationandtimeofshipment.Confirmthetermsofpaymentasagreeduponinpreliminarynegotiations.Ordersplacedalwaysdeservegratitude."Firstorders",thatis,ordersfromnewcustomer
4、s,shouldmostcertainlybeacknowledgedbyletter,becausethereremainsmuchtobedonetopromotethebusinessrelationshipandconvertthecustomerintoaloyalone.Suchaletterofacceptinganordershould:(a)expresspleasureatreceivingtheorder;(b)addafavorablecommentonthegoodsordered;(c)
5、includeanassuranceofpromptandcarefulattention;(d)drawattentiontootherproductslikelytobeofinterest;(e)hopeforfurtherorders.WritingskillsInordertomakeyourorderadefiniteoffer,theoutlinefororderlettersshouldbedeductive:1)Usedirectlanguageinthefirstsentence.State"P
6、leaseship","Pleasesend","Wewouldliketoorder",“Wewouldliketopurchase"toassurethesellerofyourdefinitepurchase.Besuretoavoidthosephraseslike“I'minterestedin","I'dliketohavetheopportunity","Wearelookingfor",orothersimilarindefiniteexpressions.2)Describewhatyouwant
7、exactly.Indicatethecataloguenumbers,sizes,colors,prices,specifications,andallotherrelevantinformationthatwillenablethesellertofilltheorderpromptlyandaccuratelywithoutanyfurtherquestions.3)Presentthetermsofpaymentandtheshippinginstructions.Don'tforgetthattheshi
8、pperisfreetoshipbynormalmethodwithoutaspecificinstructionfromthebuyer.Indicatewhen,where,andhowtheorderistobeexecuted.4)Closetheletterwithaconfidentexpectationofdelivery.Usefulexpr
