2、acement has been applied to the domestic film and started with becominga new component in advertisement. Development of product placement in domestic movies will be in full swing in China's advertising industry and the film industry set off a frenzy, it has been an irreplac
3、eable part of in promoting economic development. First, this paper analyzes developments and changes of product placement in the domestic movie, and it is divided into three stages: germination, growth, outbreak period. Secondly, this paper focus on the changes law of the
4、 film product placement. The final article put forward some suggestions on some problems of product placement in domestic movie, as well as some ways to make domestic movie product placement meet market demand and how to enhance the spread results of product placement in d