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1、销售管理者驾御营销（Salesmanagerofmarketingcontrol）SalesManager-marketing.OnJune200715-16Chinesetrainingonlyforsalesmanagersandmarketing(Marketing)training"Oursalesdirectorandsalesmanagersbecauseoftheperformanceofpressureandoftencaughtintheperspectiveoftransaction,andmanyofthemarenarrow
2、:Thelackofwatchsalesoverallfromthemarketinglevel,marketandcustomerdevelopmentmeansasingle;Overrelianceonsalespersonnelarenotfamiliarwith,alsonotgoodatusingmarketingmixtoolsandotherdrivegrowth;Onlyfocusonsalesskillsandsalesmethods,whileignoringthecoordinationandcooperationwitho
3、thermarketingtoolsandresources;Notbothsalesandmarketingdrivendrive,thuspromotingthegrowthofthedrivingforceislimited;Thesalesexecutiveisseriouslyoutoflineandenterpriseoverallmarketingstrategy."[]theimportantvaluecontrolmarketingtoSalesManagerSingaporemarketingexpertEricZhanglis
4、tstheenterpriseresponsibleforSalesManager(SalesManager,salesdirector,salesmanager,regionalsalesmanager,customermanager)andexhibitedbyneglectornotgoodatmarketing-Marketingsymptomsandproblems.Manysalesmanagerscannotfromtheglobalmarketingsystemtoanalyzesalesproblems,nottopushtoen
5、hancetheperformanceofthemarketingmeansofmultiple,notgoodtotheideaandmethodofmarketingintothesalesprocessandexecution,theperformancedrivensalesgrowthcompetitivenessgreatlyreduced."Marketing-Marketing"isdefinitelynotonlythegeneralmanagerordirectorofmarketingfunctions,isthesalesm
6、anagerstopromotecontinuedgrowthinsalesandtoolsmustbemastered,becauseMarketing:1.Salesmanagerscangiveanalysistodiagnoseproblems,especiallythelackofstrategyplanandtheoverallview.2.Toprovidesalesmanagerstoachieveperformancetargetsmorecreativestrategies,methodsandtools.3.Makesales
7、strategyandplantobetterintegratevariousresourcesintheenterpriseinternalandexternalenvironment.4.Thebetterthemarketcharacteristicsandproductpositioningandsegmentation,lifecycle,brandcommunicationandotherfactorsfortheplanandprocessofsales,thesalesmethodandmadea"niche-basement".5
8、.Tohelpsalesmanagersofthemarketingapplicationtothesalesproces
