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1、###Marketresearchdeskresearch(marketreports,officialstatistics,tradepublications,etc.)andfieldsurvey(questionnairedesign;questionnaireneedbefilledinbythewould-bebuyers;interviewingpotentialcustomers,eg.Streetinterview)Variousmethodsofmarketresearchareu
2、sedtofindoutinformationaboutmarkets,targetmarketsandtheirneeds,competitors,markettrends,customersatisfactionwithproductsandservices,etcUndertakingcustomerresearchonloyalty,satisfactionandservicecanmakeabigdifferencetoyourbusiness.---existingandpotentia
3、lcustomers.Ifyoucanworkouthowtheymaketheirbuyingdecisions,youcanadaptyoursalesmethodsandtechniquestofityourcustomers’needs.Forbusinesscustomers,you’llwanttoknowhowbigtheirbusinessesare,whatsectorsthey’rein,andwhowouldmakethedecisiontobuyyourproductorse
4、rvice.Ifyou’retargetingindividualconsumers,itmaybeusefultoknowsuchthingsastheirgender,age,occupation,income,lifestyle,orattitudes.existingcustomers:lwhattheythinkaboutyourproductsorserviceslwhytheyneedyourproductorservice-thismaybedifferentfromwhatyoub
5、elievelwhytheybuyfromyouandnotyourcompetitorslwhattheythinkofyourpriceslwhattheyexpectfromyou,egreliabledeliverylhowtheyrateyourcustomerservicelhowtheythinkyoucoulddeveloporrefineyourproductsorservicespotentialcustomers:lwhoyourpotentialcustomersareand
6、whatgroupstheyfallintolhowmanypotentialcustomerstherearelhowmuchofyourkindofproductorservicetheyalreadybuyfromyourcompetitorslthecriteriaonwhichtheymakebuyingdecisionslwhatitwouldtaketogetthemtobuyfromyoulwhatdevelopmentstheyexpectinyourproductorservic
7、elwhenandwheretheyprefertobuy###PromotionlWaysofpromotingproductsorservices:lsponsor….ladvertisingonTV,radio,inthenewspaper,magazine;ontheweb;internet;(choosingspokerspersons)6lmailshotlfreegifts；luckydrawevents；cashorcashvoucherinoutletslloyaltycards;
8、membershipcards(discountsarealwaysavailableformembers)lexhibitproductsattradefairsSalesPeopleworkinginSalesdepartment:salesforce;salesman;salespersons;salesrepresentativeSalespatterns:sellingthroughchainstoresWholesaling;retailing;on-li
