SALES & MARKETING 3

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1、Advertisingvocabulary(matching)1 NEW!Matchthedefinitionontheleftwiththeletterofthetermontheright:a-commercial(n.)b-billboardc-complimentaryd-campaigne-readershipf-slogang-pressreleaseh-featuresi-publicityj-brandawareness窗体顶端1.memorablemottoorphrase->2.alarge,squaresignusedtopostadver

2、tisements-->3.astatement(aboutaproduct)releasedtothenewsmedia-->4.anadvertisementonTV,theradio,etc.-->5.theattempttomanagehowapublicseesaproduct-->6.thenumberofpeoplethatreadaparticularnewspaper,magazine,etc.-->7.aplanofaction(topromoteaproduct)-->8.ameasureofhowpopularabrandis(howma

3、nypeopleknowit,etc.)-->9.specialcharacteristics,qualities-->SALES&MARKETING312/1210.free-->窗体底端Advertisingvocabulary(matching)2 NEW!Matchthedefinitionontheleftwiththeletterofthetermontheright:a-targetaudienceb-pioneer(n.)c-eye-catchingd-jingle(n.)e-brandimagef-poster(n.)g-misprint(n.

4、)h-brandmanagementi-genericbrandj-copy(n.)窗体顶端1.aplainlylabeled,unadvertisedproduct->2.apersonwhodoessomething,orthinksofsomethingbeforeanyoneelse-->3.thepeoplethatabook,movie,orradio/TVprogramwantstoreach-->4.alargepieceofpaper,usuallyhungonwallstopromoteaproduct,event,etc.-->5.aner

5、ror/mistakeinprinting-->6.texttobeusedinanadvertisement-->7.howsomeonesees,perceivesaparticularbrand-->8.theartofcreatingandmaintainingabrand-->SALES&MARKETING312/129.somethingthatgrabsone'sattention-->10.acatchytune/songusedtosellaproduct-->窗体底端AdvertisingVocabulary11.Wejust________

6、______(=got)fivenewcontractsinChina.  landed  lost  listed2.Wehavetocreatea______________foranewdeodorant.  campaign  company  approach3.Someoneoncesaidthat"all's______________inloveandadvertising."  even  normal  fair4.It'shardtodevelopacampaignforaproductthatmanypeopleperceive_____

7、_________.  negative  negatively  bad5.Thestakesarehigh=Alotisat______________(=alotcanbegainedorlost)  hand  sakeSALES&MARKETING312/12  stake6.Thiscampaignis______________(=focused/based)ontheconceptoffamily.  centered  concerned  called7.Ourbiggestcreative______________istoassociat

8、etheproductc