JD2-Marketing Manager Partner Journal Marketing

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1、JOBDESCRIPTIONJobtitle:MarketingManager,Societies/NPJsLinemanagers:SeniorManagerMarketingandAuthorServices,GreaterChina,DottedlinetoHeadofORMarketing,UKDepartment:OpenResearchGroupLocation:Shanghai(preferred)orBeijingPurposeoftherole:TheMarketingManager,Societies/NPJs,isresponsiblefor

2、theplanningandimplementationofmarketingforNPJandORGsocietyjournalsportfoliosbasedinGreaterChina.Supportingagrowinglist,thisrolerequiresstrongplanningandorganizationalskills,theabilitytodelivermarketingcampaignstotimeandbudget,andtheabilitytoanalyseresultsandreportoneffectivenessofcamp

3、aigns,aswellastheabilitytoworkwithseniorexternalstakeholders.Thisrolehasresponsibilityforbothglobalandlocallanguagecampaigns.Responsiblefor:[Listdirectreports]MarketingExecutive,Societies/NPJs(GreaterChina)NeedtodoKeytasks:oUnderstandtheneedsofthemarketandcollaboratewithglobal,regiona

4、landlocalmarketingcolleaguestodevelopandexecutemarketingplansthatmaximizeOpenAccessuptakeforChinasociety/partnershipjournalsthroughouttheworld.oWorkingcloselywiththeChinaNPJ/societyPublishingManagers,enterintodiscussionswithpartnersandsocietiestodevelopmarketingplansthatmeettherequire

5、mentsoftheirtitleswithintheframeworkofthemarketingbudgetsforeachtitle.oPlanandimplementarangeofmarketingcommunicationstacticsto:oDevelopandmaintainpartnershipswithNPJassociations/othersocietypartnersoAssistinthedevelopmentofjournallaunch/acquisitiondocuments,inparticularrelatedtodevel

6、opingmarketingplansforinclusioninthebidprocess.oDriveonlineusageandreadershipoPromoteContentoSupportbrandmarketingactivitiesbothforthejournalsandwiderportfoliobrandsoEncourageregistrationforelectronicproductsandservicesoGeneratesubmissionsoGeneraterevenueincomeoDeliverregularreporting

7、tobothinternalstakeholdersandpartnersoSupporttheeditorialandpublishingteamsthroughappropriatepromotionsandthegenerationofleadsoWorkwiththeGlobalmarketingdepartmenttoensurethatallbrandingusedinmarketingmaterialsisconsistentwithSpringerNatureglobalbrandingrules.oWorkcloselywithcolleague

8、sinOR