销售经理_市场经理核心技能实战研修班（sales manager, marketing manager _ core skills of combat training）

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1、销售经理_市场经理核心技能实战研修班（SalesManager,marketingmanager_coreskillsofcombattraining）SalesManager,marketingmanagerofthecoreskillsofcombattrainingSentoptrainingcourse

2、teacher:PHILIPS--------------------------------------------------------"Salesmanager,marketingmanagerofthe

3、coreskillsofcombattrainingsyllabus"ThecoursebackgroundIn2008,asuddenfinancialtsunamisweptacrosstheworld,whereeconomicrecession,shrinkingdemand,marketmess,evenNortelandMotorola"big"companiesalsosparedhit.ThewindsweepschillywinterspringknowSupergrass,see.2010isayea

4、rofrecovery,butalsothereorganizationoftheenterprisestrategicdirection,toseekabreakthroughyear."Thedevelopmentofenterprises,istheleadingmarketing;marketingdevelopmentteamisthekey",thisistheconsensusofmanyenterprises,buthasespeciallyimportantsignificanceinthisyear,

5、whetherinthemarkettobreakseriousdifficulties,needagroupofmarketingleaderswithOctaviathinkingandabravewarriorelitesalesteam.Asapopularsaying:thesuccessoftheenterprise,generallyhaveahighefficiencyteam;failedenterprises,willbeabletofindtherootinthesalesteam.Howtoimp

6、rovetheirleadershipskills,howtobuildanexcellentsalesteam?Thisisthatmostmanagersareyearningforheadache.Previoustrainingmoretostayintheteammorale,strengthenteamcohesion,promoteculturalaspects,apparentlyhasbeenunabletomeetthechallengesofthegrimeconomicsituation.Seve

7、ralofthecourselecturerswealthservice500strongenterprisesinChinadevelopmentexperienceasthebasis,inordertocultivateexcellentmarketingandmanagementpersonnelasthegoal,tosystematicallyanalyzethecharacteristicsandallaspectsofthesalesandmarketingstrategies,aimedatimprov

8、ingthesalesstafftheabilitytoanalyzeandsolveproblemsinthesalesofeachlink,openthedoortosuccess.Thenewmarketingenvironment,marketcompetitionismoreintenseNow,wefacemorecompetitors,they:1,continuetothreatenourmarket2,ourcustomerscontinuetosnatchNow,wearefacedwitheverd

9、ecreasingcustomerloyalty,they:1,havealotofmarketinformation2,withawiderangeofoptions3,lackofpatience,mayturnatanytime4,"neversatisfied"First,considersomebasici