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1、论翻译目的论对化妆品品名翻译的影响AcknowledgementsFirstofall,aspecialthanksshouldbeshowntomysupervisorMs.Liu,whohasgivenmethemostvaluableandpatientinstructionsallthroughmywriting,andhelpedmerevisemanytimes.MeanwhileIwouldliketoextendmygratitudetoallteachersofourdepartment,whohavetaughtmehowtolearnEngli
2、shandthewaytolivewellintheuniversity.Finally,Iwouldliketoexpressmythankstomyfriendsandclassmates,withouttheirsupports,Iwouldn’tfinishmythesis.AbstractNowadays,withtheeconomicglobalizationandinternationalizationofcommoditymarkets,commoditybrandhasbecomeamajorsourceaccesstoproductinforma
3、tionforabusiness,enterpriseandconsumers.Thebrandswithsuccessfultranslationgivemeanimportantguaranteetosalegoodstoothersandstimulateconsumers’interest.Femalecosmeticsbrandshavedifferentstyles,realorvital,elegantorvulgar,classicalorfashion.Therefore,ontheonehand,thestyletobetranslatedmus
4、treflecttheethnicandculturalcharacteristics;ontheotherhand,psychology,interest,languageandotherculturaltendenciesofgroupsinatargetmarketshouldalsobeconsidered.AccordingtoasystematicexpositionofSkoposTheoryandfeaturesofcosmetics’brand,thisthesisdelvespreliminarilyintotheapplicationofSko
5、posTheoryinthetranslationofcosmetics’brand.Thisthesisiscomposedofthreechapters:chapteroneintroducestheSkoposTheory,includingitsdevelopmentandthreerules;chaptertwosummarizestranslationalSkoposandfeaturesofcosmetics’brand;chapterthreemainlyanalysisseveralcasesforfurtherillustration.Keywo
6、rds:SkoposTheory;cosmetics;brand’translation摘要在经济全球化和商品市场国际化的今天，商品品名已成为商家、企业和广大消费者获取商品信息的重要信息来源，而成功的品名翻译是对外推销自己商品、激发消费者购买欲望的重要保证。女性品牌化妆品名风格各异，或实或虚，或雅或俗，或古典或时尚，因此要翻译成何种风格，不仅要反映本民族的文化特点，还要考虑目标市场的群体心理、兴趣追求和语言倾向等文化内涵。本问通过对翻译目的论和化妆品品名特点的阐述，对化妆品名翻译进行了初步探讨。本文主要分为三部分:第一章介绍了目的论，包括其发展过程及三个原则。第二章
7、阐述了化妆品品名翻译的目的和特点。第三章通过分析实例作了进一步阐述。关键字：目的论；化妆品；品名翻译ContentsIntroduction1ChapterOneSkoposTheory1.1IntroductiontotheSkoposTheory21.2DevelopmentofSkoposTheory21.3RulesofSkoposTheory41.3.1TheGuidingPrinciple---SkoposRule……………………………….41.3.2TwoSubordinatePrinciple---CoherenceRuleandFidelity
