Translation of Trademark 商标词的翻译

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1、TranslationofTrademarkCONTENTSAbstract...….….………………………………………………………………………………….i摘要…….……..…………………………………………………………………………………ii1Introduction….……………………………………………………………………………...12Thetheoryoffunctionalequivalence…….…………………….….…………….……….....23Thesourcesandcharacteristicsoftrademark……..………………….…………..…...

2、........33.1Thesourcesoftrademark…...….……………….……………………….....................33.1.1Name-relatedtrademark………..….………………..…………………...……43.1.2Geographicalnametrademark……...………….………………….…………..43.1.3Exotictrademark..…..…….…………………………………………………..53.1.4Fabricatedtrademark…………………...……………………………………..53.2Th

3、echaracteristicsoftrademark…….…....…………………………….....................63.2.1Loyalty…………………….………………………………………………......63.2.2Symbolicmeaning……………………………..……………………………...63.2.3Advantageousremembrance…...........………………….……………………..73.2.4Clarityandcoherence………………..……...………………….……..………74Fundamentalvalues

4、intrademarktranslation…………………………………………..….74.1Informationvalue....…..…………………………………......……………..…..…..84.2Culturalvalue….….…….…………………………………...………………..……84.3Appreciationvalue.………...…….…………………...…...…………………….….84.4Commercialvalue…..……...…….…………………...…...………….………….….95Fundamentalmethodsintradema

5、rktranslation...…………...…………………………..…105.1Transliteration....…………………………………………......……………….....…105.2Literaltranslation……….…………………………………...………………….….115.3Freetranslation....………...…………………………...…...…………………….…115.4Additionaltranslation……….………………………...…...…………………….…116Conclusion…..……….…….….…………..…

6、………..………………………………..…13Bibliography…..……….…….………………………………………………………………...15Acknowledgements……......…………………………………………………………………..16ABSTRACTWiththedevelopmentofglobalization,moreandmoreproductsfromChinaarewalkingintotheinternationalmarket.Thenameoftrademarkisofgreatimportanceintheimageofabrand,sot

7、rademarktranslationisthefundamentaltasktobuildaworldwidebrand.Asaresult,trademarktranslationseemsevenmoreurgentandimportant.Agoodtrademarkshouldbefluenttoread,refreshingtoseeandeasytoremember.Thedifferentcharacteristicsofdifferentlanguageandtheexis