资源描述：
《商务英语理论与实务 教学课件 作者 蒋景东situation 2Background Information.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、BackgroundInformationInterculturalCommunicationBackgroundInformation1InterculturalCommunicationInterculturalcommunication(alsofrequentlyreferredtoasCross—culturalcommunication)isafieldofstudythatlooksathowpeoplefromdifferingculturalbackgroundsendeavortocommunicate.Backgr
2、oundInformationInterculturalcommunicationstrategiesguidetheprocessofexchangingmeaningfulandunambiguousinformationacrossculturalboundaries,inawaythatpreservesmutualrespectandminimizesantagonism.Forthesepurposes,culturalisasharedsystemofsymbols,beliefs,attitudes,values,exp
3、ectations,andnormsofbehavior.BackgroundInformation2Whatcangowrongininterculturalcommunication?Peoplefromdifferentculturesencodeanddecodemessagesdifferently,increasingthechancesofmisunderstanding,sothesafety—firstconsequenceofrecognizingculturaldifferencesshouldbetoassume
4、thateveryone’sthoughtsandactionsarenotjustlikeours.BackgroundInformationSuchassumptionsstemfrompotentiallydevastatingignoranceandcanleadtomuchfrustrationformembersofbothcultures.Enteringaculturewiththistypeofethnocentrism,theassumptionyourowncultureiscorrect,isanotherbyp
5、roductofignoranceandculturalmisunderstanding.Maintypesofmisunderstandingare:BackgroundInformationLanguageEvenwhentwopeoplethinkthycanspeakeachother’slanguage,thechanceoferrorishigh.Usageandcontextualinferencemaybecompletelydifferentbetweencultures.BackgroundInformationSo
6、eventhoughonespeakermayhavelearnedthevocabularyoftheother’slanguage,selectingthemostappropriatewords,withthecorrectintonation,spokenwithappropriateeyecontactwhilestandingaproperdistancefromtheotherallcriticalevenbeforeoneconsiderstheproprietyofthetopictobediscussed．Backg
7、roundInformationRights，ValuesandNeedsSomeculturalcharacteristicswillbeeasytoidentify,e.g.whetherpeopleareconsciousofstatusormakedisplaysofmaterialwealth.Butmanyrightsareassumed,valuesareimplied，andneedsareunspoken,(e.g.forsafety，security，love，asenseofbelongingtoagroup，se
8、lf-esteem，andtheabilitytoattainone’sgoals.)BackgroundInformationForexample,issuesofpersonalsecurity,dig
