商务英语理论与实务 教学课件 作者 蒋景东situation 4Task 3.ppt

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1、Situation3Task3ProductsTask3ProductsObjectives1.Graspthemeaningofproductaccordingtodifferentperspectives.2.Graspthestructureofaproduct.3.GraspthedevelopmentofthecompanyofIKEA.Task3ProductsIPre-readingPairwork:Discussthefollowingquestionswithyourpartner.1.Whichfielddoes“product”belongto

2、?2.Incommerce,howtounderstandtheproduct?3.Inmarketing,howtounderstandtheproduct?4.Inmanufacturing,howtounderstandtheproduct?5.Ingeneralusage,whatdoes“product”referto?Task3ProductsIICasestudyofthetaskEconomicalcarstoleadChina’sAutoMarketPeopleintheknow,saythatChina’sautosarestillattheint

3、roductorystage.Aftertheissueofpoliciesencouragingtheconsumptionofsmallcarsandtheriseofpetrolprices,economicalcarswillbefavoredbymoreandmoreconsumers.Ontheworldautomarket,atleastinthepasttenyears,salesofeconomicalcarshavebeenpickingup.Largeautocompaniesarebusydevelopingperfectandeconomic

4、alcars.EventheBenzCompany,famousforitslimousines,isshiftingtoeconomicalcars,andhaslaunchedthegrade,acarwithanexhaustvolumeofnomorethan1.4liters.Task3ProductsQuestions:1.HowdoeconomicalcarsinfluenceChina’sautomarket?2.Ontheworldautomarket,atleastinthepasttenyears,whyhavesalesofeconomical

5、carsbeenpickingup?3.Accordingtothispassage,ifChinaimportedalotofeconomicalcarsfromJapan,whethercanitimpactChina’sdomesticmarket?Why?Task3ProductsIIITextThecompanyofIKEA&ItsProductsIntroductiontoIKEA1.TheIKEA’svision2.TheIKEA’sidea3.TheIKEA’smarketpositioningstatement4.TheIKEA’sconceptTa

6、sk3Products5.TheIKEA’sproductrange6.IKEAisthehomefurnishingspecialist.FunctionTheRightQualityConvenientShoppingADayoutfortheWholeFamilySwedishIKEATask3ProductsWordsandExpressions:utilitarianadj.实例的,功利的visionn.（公司的）目标；远见rationaladj.合理的commitmentn.承诺；致力，献身noveladj新颖的genuineadj真的；真诚的intend

7、edadj计划的，打算的alternativen.替代品rigorousadj.严格的inspirationn.灵感themen.主题unpretentiousadj.朴实的，不夸大的Task3ProductsPhrases:appealto吸引inbulk大批地subjectto使经历或遭受Task3ProductsVConsolidatingandExpandingSummarizingknowledge1.Definitionofproduct:Product(usedinbusiness)Incommerce,aproductisgoodo