商务英语理论与实务 教学课件 作者 蒋景东situation 4Task 2.ppt

《商务英语理论与实务 教学课件 作者 蒋景东situation 4Task 2.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Situation4Task2AdvertisingTask2AdvertisingObjectives1.Graspthecharacteristicsofadvertising.2.Learnhowtouseadvertisingtopromoteaproduct.Task2AdvertisingIPre-readingPairwork:Discussthefollowingquestionswithyourpartner.1.Whatisthepurposeofadvertising?2.Whatarethebasicelementsofatypicaladvertisement?3.

2、Couldyoulistafewadvertisingpracticesincommonuse?4.Whatdoyouthinkmakesagoodadvertisement?5.Whatisyourfavoriteadvertisement?Describeitandtellwhyyoulikeitmost?Task2AdvertisingIICasestudyofthetaskLiveSearchAdvertisingImprovesCTRforLogoworksFoundedin2001,Logoworksisoneofthelargestlogodesignfirmsintheworl

3、d.Withmorethanthirtyin-housedesignersandevenmorefreelancedesignersfromaroundtheworld,Logowork’shasdesignedlogosformorethan45,000clientsinseventycountries.Logowork’suniquebusinessmodelisdesignedtoeliminatethehasslesanduncertaintyoftraditionallogodesign.CustomersappreciateLogowork’sstreamlined,simplif

4、iedprocess,talenteddesigners,andpersonalservice.Questions:1.WhatistheCampaignObjectives?2.Whatdidthecampaignstrategyincorporate?3.Whatresultcanyougetfromthecampaign?Task2AdvertisingIIIITextAdvertisingCommonadvertisingNationalnewspapersconcentratemoreonspecializedadvertisingOneofthemostpowerfulandper

5、vasivetypesofadvertisingManufacturersoftenuseothermethodsofpromotiontoadvertisetheirproducts.Task2AdvertisingIntroductoryoffertopersuadethemtobuy.ManylargecompaniessponsorpopulareventsAdvertisingonBritishtelevisionissubjecttostrictregulationsChangesweremadeinthelawTask2AdvertisingInBritainadvertisin

6、ginthepress,thecinemaandonpostersiscontrolledbytheAdvertisingStandersAuthority,whichaimstoensurethatadvertisementsarelegal,decent,honestandtruthful.Thepublichastherighttocomplaintotheauthorityforanyreason,aboutanadvertisement.TheIndependentBroadcastingAuthority(IBA)isresponsibleforcontrollingadverti

7、singontelevision.Task2AdvertisingNewWordsandExpressionshoardingn.大广告牌glossyadj.光亮的supplementn.增刊expendituren.支出额headingn.标题pervasiveadj.无处不在的catchphrasen.引人注意的话channeln.电视频道schedulen.预定计划表leafletn.传单T