商务英语理论与实务 教学课件 作者 蒋景东situation 6Task 2.ppt

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1、Situation6InternationalTradeTask2Import﹠ExportTransactionsTask2Import﹠ExportTransactionsObjectives1.Grasptheperformanceofimportandexporttransactions.2.Understandtheimportanceofimportandexporttransactions.Task2Import﹠ExportTransactionsIPre-readingPairwork

2、:Discussthefollowingquestionswithyourpartner.1.Inyouropinion,whatproceduresshouldbeincludedinanexporttransaction?2.Whatdoyouthinkisthemostimportantinperformingasalescontract?3.Canyoudescribethegeneralproceduresofexportandimporttransactions?4.Doyouknowthesi

3、gnificanceofmarketresearch?5.Howmanylinksarethereaboutbusinessnegotiation?Task2Import﹠ExportTransactionsIICasestudyofthetaskWhatCanOneSellOverseas?Youmaybesurprisedatwhatyoucanselloverseas.Whowouldthink,forexample,thatUSfirmscouldsellbeerinGermany,wheresom

4、anygoodbeerscomefrom?YetrightaroundthecornerfromafamousbeerhallinMunichyoucanbuySamuelAdamsBostonLager.Thousandsofcaseshavebeensold,andalocallicensingagreementassuresmoresalestocome.Task2Import﹠ExportTransactionsAmericanbrewinggiantAnheuser-Buschtookthehin

5、t.ItpurchasedthelargestbrewingcompanyincentralChinaandsellsitsflagshipBudweiserproductinmajorChinesecities.Ifthiscompanymovessurpriseyou,well,youhaven’theardanythingyet.CanyouimaginesellingsandtocountriesintheMiddleEast?MeridianGroupexportsaspecialkindofsa

6、ndusedinswimmingpoolfiltersthatsellswell.Questions:1.WhatdotheU.S.firmssellinGermany?Doyouthinkit’sstrange?Why?2.Whatcanyouselltoothercountries?3.Whatinformationcanyougetfromthiscase?Task2Import﹠ExportTransactionsIIITextGeneralProceduresofExportandImportTr

7、ansactionsMarketResearch1.ResearchontheCountriesorRegions2.ResearchontheMarket3.ResearchontheCustomerTask2Import﹠ExportTransactionsBusinessNegotiationPerformingtheSalesContractSettlementofDisputesTask2Import﹠ExportTransactionsNewWordsandExpressions:transac

8、tionn.交易complicatedadj.复杂的undergov.经过；经历implementv.使生效；执行disputen.口头辩论；争论henceadv.因此；所以distributev.配销（货物）给零售商potentialn.潜力，潜能investigatev.调查reputationn.名声inevitableadj.必然的inferioradj.低等的，较差的discrepancyn..矛盾，不