商务英语理论与实务 教学课件 作者 蒋景东situation 1Task 2.ppt

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1、Situation1IntroductoryRemarksTask2BusinessEthicsTask2BusinessEthicsObjectivesGraspsomecontentsandfunctionsaboutbusinessethics.Task2BusinessEthicsIPre-reading1.Docompaniesneedtodoanythingspecialtodiscourageemployeesfrombreakingtherules?2.Canyouthinkofanywell-knownexamplewherethebasi

2、ccodeofethicswasviolated?3.Whatdoyouthinkshouldhappentosomeonewhodoesn’tfollowtherecognizedbusinessethics?4.Howtounderstandthediscourseethics?5.Whataretheobviouscharacteristicsabouttheparticipantsofconversationsonmoralissues?Task2BusinessEthicsIICasestudyofthetaskLessonsfromtheEnronS

3、candalTheEnronscandalisthemostsignificantcorporatecollapseintheUnitedStatessincethefailureofmanysavingsandloanbanksduringthe1980s.ThisscandaldemonstratestheneedforsignificantreformsinaccountingandcorporategovernanceintheUnitedStates,aswellasforacloselookattheethicalqualityoftheculture

4、ofbusinessgenerallyandofbusinesscorporationsintheUnitedStates.Questions:1.TheEnronscandalisthemostsignificantcorporatecollapseintheUnitedStates,why?2.Whatisthemostimportantethicslessonsthatyoucangetfromit?3.Howtounderstandethicalqualityofthecultureofbusinessgenerallyandofbusinesscorpo

5、rationsintheUnitedStates?Task2BusinessEthicsIIITextBusinessEthicsBusinessEthics.Webster’sNewWorldDictionarydefinesas“thestudyofstandardsofconductandmoraljudgment.”Othersdefineitasthestudyofhumanactionsinrespecttobeingrightandwrong.Butethicsisnotsimplyadescriptivestudyofwhatwehabituall

6、yaccept:itisanattempttodiscoverwhatoughttobe.Thus,ethicsformsacritiquebothoftheultimatevaluesandgoodsweseek,andthemeansweuseintryingtoachievethem.Therefore,aspecificationofresponsibilityfordecidinganddoingwhatisneededtobedoneispartofethics.Task2BusinessEthics1.HistoryofBusinessEthics2

7、.CodesofEthics3.LegalityoftheFirstEthicalStandard1)PersonalEthicsBeginsatHome.2)EthicsisMorethananIndividualConcern.3)OrganizationalEthicsBeginsattheTop.Task2BusinessEthicsEthicsiscaughtmorethanitistaught.Thatis,peoplelearntheirstandardsandvaluesfromobservingwhatothersdo,notwhattheysa

8、y.Cor