商务英语写作全套课件

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1、Unit1AnOverviewofBusinessWriting1ObjectivesTolearnthestructureandlayoutofbusinesslettersTolearnhowtoaddressenvelopesTomasterthewritingprinciplesofbusinesslettersTolearnsomeusefulexpressions2StructureofBusinessLetters1)LetterheadanddateAbusinessletterisusuallytypedon

2、printedletterheadpaper.Aprintedletterheadgenerallyincludesthefollowinginformation:Thenameofthewriter’sfirmItsaddressandpostcodesTelephonenumberTelexnumberFaxnumberTelegraphicaddressTheprintedletterheadisusuallyartisticallydesignedandprintedinthecenterorontheleftmarg

3、inatthetopofthepage.3StructureofBusinessLettersThedateistypedafewlinesbelowthelastlineoftheletterhead.Therearedifferentwaysofwritingthedate:September10,2009----Americanform10September,2009----BritishformAsthedateisavitalpartofabusinessletter,itshouldalwaysbetypedinf

4、ullandnotabbreviatedsothatconfusionmaynotbecaused.4StructureofBusinessLetters2)ReferenceThereferencenumberisgenerallyusedasausefulindicationforfiling.Itisoftenplacedtwolinesbelowtheletterhead.Thereferencemayincludeafilenumber,departmentalcodeortheinitialsofthesigner

5、followedbythatofthetypistoftheletter.Thesearemarked“Ourref:”and“Yourref:”toavoidconfusion.Yourref:123WG/ZWOurref:123LH/QW5StructureofBusinessLetters3)InsideAddressThenameandaddressofthereceiveristypedattheleft-handmarginattheleasttwolinesbelowthedate.Itappearsexactl

6、ythesamewayasontheenvelopeinsinglespacing.4)AttentionLineAttentionlineisusedwhenthewriterofaletterwhichissenttoanorganizationwishestodirectthelettertoaspecificindividualordepartmentofthefirm.Itisgenerallyplacedbelowtheinsideaddress.Forexample:Attention:TheMarketingM

7、anagerAttention:Mr.PaulElsma6StructureofBusinessLetters5)SalutationThesalutationisthepolitegreetingwithwhichthewriterbeginsoropenshisletter.Itsparticularformdependsonthewriter’srelationshipwiththereceiver.“DearSir”or“DearMadam”isusedforaddressingonepersonintheformal

8、greetingofabusinessletter;and“DearSirs”,or“DearMesdames”isusedforaddressingtwoormorepeople.Ifyouarenotsurewhetherthereceiverisamanorawoman