商务英语谈判全套课件

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1、Unit1NegotiationPreparationsUnit1NegotiationPreparationsI.WarmUpWorkinpairswiththefollowingsituationYouareaclerkinaresearchfirm,andnowyouaredemonstratingyourresearchreport,whichhasincludedsomeofthepreliminaryfindings,toyourcustomer.Heisverysatisfiedwithwhatyouhavedone.Then

2、youdiscussaplanforthenextstep.Unit1NegotiationPreparationsII.WordsandExpressionsconfidential:秘密的，机密的commitment:承诺，保证，义务implement:实施，执行profound:深入的，深远的knowledge:了解inspect:调查franchise:特许专营权entrust:信赖，委托discretionary:随意的，可支配的Unit1NegotiationPreparationsIII.UsefulSentences1.Ma

3、rketresearchisactuallyananalysisofaspecificmarketforaparticularproduct.2.Weforecastthatthemarketforthiskindofproductwilldeclinerapidlyinthenextseveralyears.3.Toconclude,eventhoughourtargetaudienceisclearlydefined,introducinganewproductisalwaysagamble.4.Wehavetorunthemarket

4、testfortwomonths.Unit1NegotiationPreparations5.I'mverypleasedtobeheretogiveaverybriefoverviewofourmarketingresearch.6.Thetabledemonstratesthevariousattitudesamongdifferentagegroupstoourbeverage.7.Ourmainpurposeistogatherconsumerattitudetowardthenewpackaging.8.Thenumbersweh

5、aveshowthat20%saidtheylogontotheinterneteverynightforatleasttwohours.9.Whoarethecustomers?Whatquantityandqualitydotheywant?Unit1NegotiationPreparations10.Thefirmunderinquiryenjoysahighreputationinthebusinesscirclesfortheirpunctualityinmeetingobligations.11.Asthisisthecase,

6、wedeemitratheradvisableforyoutorefrainfromhavingrelationswiththatcompany.12.Asfarasweknow,theyaresoundenough,butwehavenocertainknowledgeoftheirtruefinancialposition.13.Wejustknowlittleaboutyourcompany.Wouldyoumindtellingusyourregularbankinorderthatwecouldgetacquaintedwithy

7、oucompany?Unit1NegotiationPreparations14.Businessnegotiationsareconductedinthefollowingfourphases:thepreparationphase,theopeningphase,thebargainingphase,andtheclosingphase.15.Thepre-negotiationstagestartsfromthefirstcontactbetweenthetwosideswhoseinterestindoingbusinesswith

8、eachotherisshown.Fromthisstageon,bothsidesbegintounderstandeachother'sneeds,declarevalues