CboqcfnTT证券经纪业务营销策略研究-(12210)

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1、```Timewillpiercethesurfaceoryouth,willbeonthebeautyoftheditchdugashallowgroove;Janewilleatrare!Abornbeauty,anythingtoescapehissicklesweep.--Shakespeare山东大学硕士学位论文目录摘要...............................................................................................

2、...............................3ABSTRACT.....................................……。..........................................……，二。.....................41弓}言............................................................................................................

3、..............61.1问题的提出............................................................................................................61.1.1证券经纪业务在券商业务中的地位.............................................................61.1.2证券经纪业务营销的背景…..............................

4、............................................71.2研究的目的与意义….............................................................................................82证券经纪业务理论综述….........................................................................................112.1服务市场

5、营销理论...............................................................................................112.1.1服务产品概念................................................................................................112.1.2服务营销的7P组合................，....................

6、................................................112.2国内外研究现状..................................................................................................12```````3TT证券经纪业务营销现状分析二，............................................................................1

7、43.1证券经纪业务的特点...........................................................................................143.2证券经纪业务营销的概念及原则.......................................................................153.2.1经纪业务营销概念....................................................

8、....................................153.2.2经纪业务营销的基本原则二，.........................................................................163.3TT证券经纪业务营销现状及存在的问题…....................