商务英语写作

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1、商务英语写作胡云坤May26,2007OutlinePartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscoursePartVRequirementsforteachersBooksthathasinfluenceonmeBasicBusinessCommunication(1991)ByRa

2、ymondV.LesikarBusinesscommunication(1998)(2005)ByCarolM.Lehman(Thomsonpublishinghouse)Part1FundamentalsTheoriesrelatedtocommunicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC1.1Maslow’sHierarchyofNeedsHumanneedsL

3、owerlevelneedsphysiologicalSafetySocialHigherlevelneedsEsteemSelf-actualization1.2strokingandJohariwindowStrokingTransactionalterm(相互作用分析）foridentifyingthewayothersgiverecognitiontoapersonPositivestroke,E.g.receivingcongratulatoryphonecallsorletterNegativestroke,E

4、.g.receivinghurtfulcomments1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenAreainJohariWindowChapter11.2Johariwindow1.Freeoropenarea---whatweknowaboutourselvesandothersaboutus.2.blindarea---othersknowaboutus,butwedon’tknowaboutourselves3.hiddenarea---Things

5、weknowaboutourselves,otherdon’tknow4.unknownarea---thingswedon’tknowandothersdon’tknowaboutusThepurposeistoexpandtheopenarea,decreasethebindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.Trustandopennessleadtobet

6、tercommunicationbetweentwopeopleInbusinessweaimatbothtask–orientedcommunicationandemotionalcommunication1.3XtheoryandYtheoryofmanagementstylesTheoryX:traditionalstyle,meetlowerlevelofhumanneeds,exercisestrongcontrolovertheemployees,employexternalincentivesE.G.joba

7、ndpaycheckTheoryY:ModernstyleMeethigherlevelneedsBalancecontrolandindividualfreedomLessentheexternalmotivationE.Gempowerment1.4ChangesinmarketingMixfrom4Psto4CsProduct---designorproductionPriceandplace–distributionPromotion---marketingcommunicationThe4psdetermineh

8、owagoodorserviceismadeandprovided,howmuchitcost,whereitisdistributedandhowitispresentedinallcompanycommunication4csCustomer–focusoncustomerswantsandneed