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2、BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFOR
3、INCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013
4、MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlbertSUBJECT:INCREASING
5、PROFITSHereisthereportyourequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear.Weneedtotakesomecaresin
6、othermarketing.•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyouforgivingmetheopportunitytoworkon
7、thisassignment.Ifyouhaveanyquestionsaboutthereport,pleasecallme.
8、ExecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereportstudiesthecauseofthefellandrecommendssolution
9、stotheproblems.CausesofthefellWehavefoundthreecausesrelatingtothefell:•MarketPositioningisinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate,it’slowercustomersatisfaction.Wealsofoundthatalargenumb
10、erofstaffnumbersandmanagerslackawarenesstofollowwithcustomer’sconsumptionconcept.Harrodsdepartmentstoremaystarttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitio
11、ndid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Trainingstaff.Maketransitionofservicemodetofollowtheconsumerdemands.EstimatesforImplementingtheProposalMostoftheexpensesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeign
12、retailchains.Theyareestimatedtobe25,0000pounds.
13、TableofContentsExecutiveSummaryⅲIntroduction1Purpose,Scope,andChallenges1Methods2TheDecreasingProfitsinHarrodsD
