businessreport商务英语写作

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1、BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFORINCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlbertSUBJECT:INCREASINGPROFITSHereisthereportyo

2、urequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear.Weneedtotakesomecaresinothermarketing.•Setupsomeconveniencestores,di

3、scountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyouforgivingmetheopportunitytoworkonthisassignment.Ifyouhaveanyquestionsaboutthereport,pleasecallme.Ex

4、ecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereportstudiesthecauseofthefellandrecommendssolutionstotheproblems.CausesofthefellWehavefoundthreecausesrelatingtothefell:•MarketPositioning

5、isinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate,it’slowercustomersatisfaction.Wealsofoundthatalargenumberofstaffnumbersandmanagerslackawarenesstofollowwithcustomer’sconsumptionconcept.Harrodsdepartmentstoremaysta

6、rttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Trainingstaff.Maketransitionofservicemodetofollowt

7、heconsumerdemands.EstimatesforImplementingtheProposalMostoftheexpensesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeignretailchains.Theyareestimatedtobe25,0000pounds.TableofContentsExecutiveSummaryⅲIntroduction1Purpose,Scope,andChallenges1Methods2TheDecreasingProfitsinH

8、arrodsDepart