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1、附录3外文文献及翻译TheresearchofBlogadvertisinginChinaⅠThebackgroundofthetopicInrecentyears,theInternetindustryinChinaisdevelopingrapidly,ChinaInternetnetworkinformationcenter(CNNIC),whichpublished《thefirst25timesChinaInternetnetworkdevelopmentstatisticsreport》datas
2、howthatbytheendofDecember2009,theChineseInternetusersscalehasreached384million,growth8600milliontotheendof2008,Internetpenetrationratefurtherenhance,annualgrowthratereached28.9%.TheprosperousdevelopmentoftheInternetbringsbignetworkmarket.Withtherapiddevelop
3、mentofInternetandpopularization,followingtheE-mail,BBS,IM,blogsemergedthefourthkindofnetworkcommunication,whichquicklybecamethenewapplicationsoftheInternet.InAugust2002,"blogsitesinChina"establishedtheconceptofblogsandbecamethenewapplicationininternet.Sofar
4、,thoughonlyfewshortyearstime,butthedevelopmentspeedofbloginchinaisverysurprising.ChinaInternetNetworkInformationCenterreleasedthe"blogmarketingandblogBehavior2008-2009study",attheendofJune2009,thesizeofusersthathasapersonalblogorpersonalspacehavereached181m
5、illionpeople,thesizeofblogspacehasmorethan300million.Reportshows,blogsbecomestableaftertheLong-termgrowth,theusergrowthrateofsixmonthslateris12%.Blogactivityimprovedfurther,andthefrequentlyupdatedblogusersis62.7%,activebloggersscaleachieve1.13billion.Thepro
6、sperousdevelopmentoftheInternetpushtheemergenceandthedevelopmentoftheblogs,thebloghasbecomethebasisforInternetapplications,increasesofusers’base,thestableofapplicationrates,andatgreatspeedintopeople'sdailylives.Asanewformofonlinemedia,thebloghasitsownunique
7、charm,playstheadvantagewhichthetraditionalmediadoesnot.Withthedevelopmentoftheblog,blogadvertisingcameintobeingandhasshownaboomingtrend,itisalsochangingdaybydayforthenetworktechnologyconstantlyupdate.Therapiddevelopmentofadvertising’sapplicationneedsFollow-
8、uptheory,howtorationallyunderstandthenewformsofadvertising,andtapitspotentialcommercialvalue,tobettergraspthelawofitsdevelopment,Internetapplicationshavebecomethemorepressingissue.Atpresent,theresearch
