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1、原文OnlineadvertisingOnlineadvertisingisaformofpromotionthatusestheInternetandWorldWideWebfortheexpressedpurposeofdeliveringmarketingmessagestoattractcustomers.Examplesofonlineadvertisingincludecontextualadsonsearchengineresultspages,bannerads,RichMediaAds,Socialnetwork
2、advertising,onlineclassifiedadvertising,advertisingnetworksande-mailmarketing,includinge-mailspam.Onlineadvertisingisanemergingadvertisingmedia,from1997Chinaonlineadvertisingwasborn,onlineadvertisingdevelopmentisrapid,paidsearchadvertisingbecomenetworkadvertisementnew
3、growthpoint.Comparedwiththesimilarforeignmarket,China'snetworkadvertisementmarketisstillbehindmany,butthemarkethasgreatpotential.Formandcreativebackward,advertisingregulatorybasiclack,China'sonlineadvertisingmarketexistingmainproblems.Later,Chineseonlineadvertisingto"
4、two-wayinteraction"thedirectionofdevelopment,meanwhile,andtraditionalmediaintegrationwillfurtherstrengthen.Afterdataaccessnetworkadvertisement,learnedsomebasicknowledge,graspsthenetworkadvertisement,situationanddevelopmenttrendofthenetworkadvertisementisthedevelopment
5、trendofstud.ThispaperpointsouttheChineseInternetadvertisingtheproblemsandproposestheperfectingofnetadsscientificmanagementmethod.ThroughcharttoChinaInternetadvertisingstatusanddevelopingtrendsareanalyzedandsummarized.ThroughtheanalysisoftheChineseInternetadvertisingma
6、rketcharacteristics,ChineseInternetadvertising,thepresentsituationofandproblemsexistinginsomeideastosolvetheproblem.Internetadvertisingdevelopmentsituation,itismodernunstoppableadvertisingtheinheritanceanddevelopmentof,becometheemergingadvertisingmedia.Competitiveadva
7、ntageovertraditionaladvertising:Onemajorbenefitofonlineadvertisingistheimmediatepublishingofinformationandcontentthatisnotlimitedbygeographyortime.Tothatend,theemergingareaofinteractiveadvertisingpresentsfreshchallengesforadvertiserswhohavehithertoadoptedaninterruptiv
8、estrategy.Anotherbenefitistheefficiencyofadvertiser'sinvestment.Onlineadvertisingallowsforthecustomizationofadvertisements,i
