资源描述：
《网络广告在目前技术方案中的角色和策略-外文翻译》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、外文翻译原文Title:RoleandStrategiesofInternetAdvertisingintheCurrentTechnologicalScenarioMaterialSource:http://www.doaj.org/doaj?func=abstract&id=614212&q1=Internet%20Marketing&f1=all&b1=and&q2=&f2=all&recNo=3Author:ArchitaRai，SanchitaSharmaInternetmarketingisalsoknownas
2、websitemarketing,onlinemarketingandalsobetterknownasmarketingofproductsorservicesontheInternetorwebsite.Itisaverybeneficialwayfororganizationstoadvertisetheirservicesorproductsinamostsuitablemanner.TheInternethasbroughtmediatoaglobalcountdownscenario.Themostinterco
3、nnectivitynatureofInternetmarketingintermsofprovidingquickresponseandworkingonreceivedresponses,isauniquequalityoftheInternetMarketing.ThispaperhighlightsonthefactthatInternetmarketingisconsideredtohaveavastscopebecauseitnotonlyspecifiestotheInternet,e-mail,andwire
4、lessfeatures,butitincludesdigitalcustomerdatabasemanagementandelectroniccustomerrelationshipmanagement(ECRM)systems.InternetmarketingknotscreativeandtechnicalaspectsoftheInternet,whichconsistsofdesigning,development,advertising,andsalesaspects.Itisthemosteffectivep
5、rocessforvariouscompaniesandorganizationstohighlighttheirproductsandtheirrequiredservicesonline.Adscanhitandtargetcustomersaccordingtotheirareasofinterests,oreventheycanworkfortheirtargetedproductstowardsthecustomersbelongingtoaspecificregionornation.Theclimbingona
6、ladderofsuccesscontinuouslybyanInternetpromotingadvertisementisveryeasyandfasttotraceoutwhichisverybeneficialtobusinesscompanies.AccordingtoShaneRivers–“InternetAdvertisingistheprocessofmarketingservicesorproductsonthewww(WorldWideWeb).Thiscanbedonethroughutilizati
7、onofsearchengines,banneradsonwebsite,affiliatemarketing,emailmarketingetc”.Internetadvertisingallowsaproductorservicetoinstantlyreachauniversalaudienceinafewminutesorspanoftime.AcrucialadvantageofInternetadvertisingisthatitisverycheaperandinexpensiveascomparedtorad
8、io,print,6television,billboardsordigitalboards.Itisaveryusefulmeansfortheorganizationtoadvertisetheirproductsandservicesonline.Thetargetedpeoplee
