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1、OnlineadvertisingOnlineadvertisingisaformofpromotionthatusestheInternetandWorldWideWebfortheexpressedpurposeofdeliveringmarketingmessagestoattractcustomers.Examplesofonlineadvertisingincludecontextualadsonsearchengineresultspages,bannerads,RichMediaAds,Socialnetworkadvertisin
2、g,onlineclassifiedadvertising,advertisingnetworksande-mailmarketing,includinge-mailspam.Onlineadvertisingisanemergingadvertisingmedia,from1997Chinaonlineadvertisingwasborn,onlineadvertisingdevelopmentisrapid,paidsearchadvertisingbecomenetworkadvertisementnewgrowthpoint.Compar
3、edwiththesimilarforeignmarket,China'snetworkadvertisementmarketisstillbehindmany,butthemarkethasgreatpotential.Formandcreativebackward,advertisingregulatorybasiclack,China'sonlineadvertisingmarketexistingmainproblems.Later,Chineseonlineadvertisingto"two-wayinteraction"thedire
4、ctionofdevelopment,meanwhile,andtraditionalmediaintegrationwillfurtherstrengthen.Afterdataaccessnetworkadvertisement,learnedsomebasicknowledge,graspsthenetworkadvertisement,situationanddevelopmenttrendofthenetworkadvertisementisthedevelopmenttrendofstud.ThispaperpointsouttheC
5、hineseInternetadvertisingtheproblemsandproposestheperfectingofnetadsscientificmanagementmethod.ThroughcharttoChinaInternetadvertisingstatusanddevelopingtrendsareanalyzedandsummarized.ThroughtheanalysisoftheChineseInternetadvertisingmarketcharacteristics,ChineseInternetadverti
6、sing,thepresentsituationofandproblemsexistinginsomeideastosolvetheproblem.Internetadvertisingdevelopmentsituation,itismodernunstoppableadvertisingtheinheritanceanddevelopmentof,becometheemergingadvertisingmedia.Competitiveadvantageovertraditionaladvertising:Onemajorbenefitofo
7、nlineadvertisingistheimmediatepublishingofinformationandcontentthatisnotlimitedbygeographyortime.Tothatend,theemergingareaofinteractiveadvertisingpresentsfreshchallengesforadvertiserswhohavehithertoadoptedaninterruptivestrategy.Anotherbenefitistheefficiencyofadvertiser'sinves
8、tment.Onlineadvertisingallowsforthecustomizationofadvertisements,inc
