毕业论文外文翻译-网络广告

毕业论文外文翻译-网络广告

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时间:2017-07-12

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1、OnlineadvertisingOnlineadvertisingisaformofpromotionthatusestheInternetandWorldWideWebfortheexpressedpurposeofdeliveringmarketingmessagestoattractcustomers.Examplesofonlineadvertisingincludecontextualadsonsearchengineresultspages,bannerads,RichMediaAds,Socialnetworkadvertisin

2、g,onlineclassifiedadvertising,advertisingnetworksande-mailmarketing,includinge-mailspam.Onlineadvertisingisanemergingadvertisingmedia,from1997Chinaonlineadvertisingwasborn,onlineadvertisingdevelopmentisrapid,paidsearchadvertisingbecomenetworkadvertisementnewgrowthpoint.Compar

3、edwiththesimilarforeignmarket,China'snetworkadvertisementmarketisstillbehindmany,butthemarkethasgreatpotential.Formandcreativebackward,advertisingregulatorybasiclack,China'sonlineadvertisingmarketexistingmainproblems.Later,Chineseonlineadvertisingto"two-wayinteraction"thedire

4、ctionofdevelopment,meanwhile,andtraditionalmediaintegrationwillfurtherstrengthen.Afterdataaccessnetworkadvertisement,learnedsomebasicknowledge,graspsthenetworkadvertisement,situationanddevelopmenttrendofthenetworkadvertisementisthedevelopmenttrendofstud.ThispaperpointsouttheC

5、hineseInternetadvertisingtheproblemsandproposestheperfectingofnetadsscientificmanagementmethod.ThroughcharttoChinaInternetadvertisingstatusanddevelopingtrendsareanalyzedandsummarized.ThroughtheanalysisoftheChineseInternetadvertisingmarketcharacteristics,ChineseInternetadverti

6、sing,thepresentsituationofandproblemsexistinginsomeideastosolvetheproblem.Internetadvertisingdevelopmentsituation,itismodernunstoppableadvertisingtheinheritanceanddevelopmentof,becometheemergingadvertisingmedia.Competitiveadvantageovertraditionaladvertising:Onemajorbenefitofo

7、nlineadvertisingistheimmediatepublishingofinformationandcontentthatisnotlimitedbygeographyortime.Tothatend,theemergingareaofinteractiveadvertisingpresentsfreshchallengesforadvertiserswhohavehithertoadoptedaninterruptivestrategy.Anotherbenefitistheefficiencyofadvertiser'sinves

8、tment.Onlineadvertisingallowsforthecustomizationofadvertisements,inc

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