企业博客内容和管理模式的研究【外文翻译】

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1、本科毕业设计（论文）外文翻译原文：AStudyonContentandManagementStyleofCorporateBlogsBlogwasusedforpublishingonlinejournalwhenitwasfirstintroduced.Personalbloggersuseblogforpersonalexpressionandcommunication.Nardietal.discoveredfivemajormotivationsforblogging:documentingone’slif

2、e;providingcommentaryandopinions;expressingdeeplyfeltemotions;articulatingideasthroughwriting;andformingandmaintainingcommunityforums.Blogginghasalsobeenusedalotasaknowledgemanagementtool.Expertsinaparticularfieldcanusetheirblogstopublishanddistributetheiracqu

3、iredknowledgeaboutthesubjectareaPeoplewhoreadsuchblogscaninteractwiththeexpertsandmaketheirownvoiceheardbyleavingcommentsasreviewers.Otherthanpersonaluse,blogscanbecreatedandmaintainedbymultipleauthorswithinaworkplace,ateam,afamilyasacomputermediatedcommunicat

4、iontool.Corporateblogisanexampleinthiscategory.Fredrikdefinedcorporateblogas“ablogpublishedbyorwiththesupportofanorganizationtoreachthatorganization'sgoals.Inexternalcommunicationsthepotentialbenefitsincludestrengthenedrelationshipswithimportanttargetgroupsand

5、thepositioningofthepublishingorganization(orindividualswithinit)asindustryexperts.Internallyblogsaregenerallyreferredtoastoolsforcollaborationandknowledgemanagement.”EarlypractitionersincorporateblogincludeMicrosoft,SunMicrosystems,SAPdevelopers,Oracle,Macrome

6、diaandetc.Althoughpeoplepredictedthatblogwillbecommonplaceformostmarketersinthefuture,itseemsthatcurrentlymostmarketersarestilltakingthewait-and-seeapproach.StatisticsfromSocialtextshowthatcurrentlyonly5.8percentofthetopFortune500corporateblogs.Itseemsatrendto

7、startacorporateblogforcompanies,butitisnotsoclearwhatpeoplearedoingwiththem.Whatkindofcontentshouldbepostedonacorporateblog?Howshouldacorporateblogbemanaged?Thepurposeoftheresearchistostudyonthepopularcorporateblogsatpresentandprovideinsightincorporateblogcont

8、ent,managementstyles,andpostingvolume.Bloghas“coincidedwithandhelpedtoimpelanirreversiblesurgeinfaster,easier,moreubiquitouspublishingtoawebofincreasinglyindexable,searchable,finda